The Baby Friendly Initiative conference on 26 and 27 November 2008 saw the launch of the revised Seven Point Plan for Sustaining Breastfeeding in the Community, which was developed following the review and consultation that took place during 2008.

Please note: The Baby Friendly Initiative has recently published new standards, which use new evidence and best practice to build on the existing standards, and which will be introduced during 2013-14. Read the standards to find out more.

If you are currently working towards Baby Friendly accreditation and wish to talk to a member of the Baby Friendly team about how the new standards may affect your planning, please contact a member of the team.