We are regularly asked by health-care professionals if they can use the Baby Friendly Initiative logo to illustrate posters, leaflets or other materials they have developed locally. While we are very pleased that health facilities want to use our image, we do not allow the logo to be used in this way. This is because it is a symbol of UNICEF and the Baby Friendly Initiative and is used to illustrate our own materials, as well as forming part of the award plaque given only to accredited health-care facilities.

Health-care facilities that are accredited as Baby Friendly can apply to use the Baby Friendly accreditation mark.