Please note: The Baby Friendly Initiative has published new standards, which use new evidence and best practice to build on the existing standards and incorporate the Ten Steps to Successful Breastfeeding. Read the new standards to find out more.
If you are currently working towards Baby Friendly accreditation and wish to talk to a member of the Baby Friendly team about how the new standards may affect your planning, please contact a member of the team.
1. Have a written breastfeeding policy that is routinely communicated to all healthcare staff.
2. Train all healthcare staff in the skills necessary to implement the breastfeeding policy.
3. Inform all pregnant women about the benefits and management of breastfeeding.
4. Help mothers initiate breastfeeding soon after birth.
5. Show mothers how to breastfeed and how to maintain lactation even if they are separated
from their babies.
6. Give newborn infants no food or drink other than breastmilk, unless medically indicated.
7. Practice rooming-in, allowing mothers and infants to remain together 24 hours a day.
8. Encourage breastfeeding on demand.
9. Give no artificial teats or dummies to breastfeeding infants.
10. Identify sources of national and local support for breastfeeding and ensure that mothers know how to access these prior to discharge from hospital.