Implementing the Baby Friendly best practice standards is a proven way of increasing breastfeeding rates (1, 2, 3, 4). And, by adopting Baby Friendly practices, health professionals can give mothers the support, information and encouragement to continue their chosen method of feeding for as long as they wish.
Click here for an infosheet showing how Baby Friendly accreditation is effective in increasing breastfeeding rates.
1. Broadfoot M et al (2005) The Baby Friendly Hospital Initiative and breast feeding rates in Scotland. Archives of Disease in Childhood Fetal and Neonatal Edition; 90: F114-F116 [Abstract]
2. Tappin DM et al (2001) Breastfeeding rates are increasing in Scotland. Health Bulletin; 59 (2): 102-107 [Full text]
3. UNICEF UK Baby Friendly Initiative (2000) Baby Friendly Hospitals show strong increase in breastfeeding rates. Baby Friendly News No 6, July 2000
4. Kramer MS et al (2001) Promotion of Breastfeeding Intervention Trial (PROBIT). A randomized trial in the Republic of Belarus. JAMA; 285: 413-420 [Abstract]