National Breastfeeding Awareness Week 2010 launched yesterday, with the slogan 'Breastfeeding - every day makes a difference to your baby'. The aim is to highlight the various means of support that can help a mother to continue breastfeeding for longer.

The week is being marked by a number of events across the country:

- A new campaign to promote breastfeeding in Scotland has been launched in Dundee. 'Breastfeeding - The Feedgood Factor' focuses on the health benefits for mother and child. The campaign will also offer encouragement and advice to those closest to a new mother about how best to support her through the process. The Scottish Government has set a target for increasing the number of babies who are exclusively breastfed at six to eight weeks from 26.6 per cent in 2006/07 to 33.3 per cent in 2010/11.

- NHS East Riding of Yorkshire is supporting a number of local activities to raise awareness of the benefits of breastfeeding and the support available for women who wish to breastfeed. On Thursday, Health Visitors from Goole will be cycling from Beverley via Cottingham, Hessle and Brough before returning to Goole. Along the route, the team will be making stops to give out information on local breastfeeding support groups. The week will also see a number of breastfeeding workshops, baby clinics and a breastfeeding cafe.

- Midwifery staff across north Cumbria are holding a series of events across the week. The team from Cumberland Infirmary will be going out into the local community to talk to pregnant women. Their activities will include an awareness event at Mothercare in Carlisle city centre and a party for members of the successful breastfeeding group at the city's Morton Manor. Staff from Penrith Birthing Centre are holding a special Picnic in the Park celebration in the town.

- Worcestershire PCT has trained “best buddies” - mothers experienced in breastfeeding who will be available to offer advice and support all week at a Caffe Nero in the centre of Kidderminster.

More information about National Breastfeeding Awareness Week

More information about the Feedgood Factor


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