This document outlines the process of achieving Baby Friendly accreditation across the relevant services within a local authority area, shows how the UNICEF UK Baby Friendly Initiative can best support the implementation of best practice and gives guidance on the costs involved.

By adopting a coordinated approach at local authority level, those responsible for increasing breastfeeding rates will be able to ensure a consistency of approach, minimise the impact on the services involved, employ a logistically effective strategy and take advantage of cost savings associated with larger scale implementation.