Off to the best start
The UNICEF UK Baby Friendly Initiative and the Department of Health have published this leaflet to help health professionals to implement the Baby Friendly best practice standards.
Introducing solid foods
The UNICEF UK Baby Friendly Initiative and the Department of Health have published this leaflet to help health professionals when educating parents who are introducing solid food to their baby.
Caring for your baby at night
This leaflet, endorsed by the CPHVA, RCM and The Lullaby Trust, is designed to offer helpful, practical advice on coping at night.
Guide to bottle feeding
The UNICEF UK Baby Friendly Initiative has worked with the Department of Health to produce this leaflet, which is intended to support health professionals when educating parents who have chosen to bottle feed in the post-natal period.
Building a happy baby
We now know that building a loving relationship with your new baby will give her the best possible start in life, and will help her grow up happy and confident. This leaflet offers advice and information on getting to know your baby and setting up the foundations for that strong relationship.
New Baby Friendly Initiative poster packs
This set of six new posters depict families in a variety of settings in hospital and the community.
A guide to infant formula for parents who are bottle feeding
The Baby Friendly Initiative has produced a new guide for parents who have chosen to bottle feed.
Reduce the risk of cot death
The Scottish Department of Health has produced this new leaflet about reducing the risk of cot death.
Breastfeeding at study or work
You don’t need to stop breastfeeding just because you’re returning to study or work. Many women find ways to continue breastfeeding their baby - and employers have certain obligations towards breastfeeding women.
Preparing a bottle feed using baby milk powder
An information sheet to help parents who have chosen to bottle feed their babies to do so as safely as possible.
Donations to UNICEF UK do not fund the Baby Friendly Initiative, the expenses of the Baby Friendly Initiative are covered by the costs of training and assessment. No element of profit for UNICEF or the baby friendly initiative is included in these costs. © 2010 UNICEF UK.