When the Haiti earthquake hit in January 2010, existing corporate partner H&M chose to support the Unicef emergency appeal through a round up activity throughout their UK and Ireland stores.

They asked customers to consider rounding up their bill by a £1, €1 or whatever they could afford to support Unicef’s appeal.

All posters, scripts for sales employees and other resources were set up within 24 hours. Communications were emailed out to regional managers the following day explaining what they needed to do in their branches.

The appeal ran for 4 weeks and raised an amazing £111,289.90.

 
A girl stands in the doorway of her one-room home in a heavily damaged neighbourhood in Port-au-Prince, Haiti. During the earthquake, her sister was injured by falling rubble, and their grandmother was killed. © Unicef/NYHQ2010-2639crop/Roger LeMoyne
A girl stands in the doorway of her one-room home in a heavily damaged neighbourhood in Port-au-Prince, Haiti. During the earthquake in January 2010, her sister was injured by falling rubble, and their grandmother was killed.© Unicef/NYHQ2010-2639crop/Roger LeMoyne