UNICEF has partnered with environmental non-profit Do The Green Thing to launch a video campaign calling on everyone to spread the word about the impact of climate change on children, and to make a donation to UNICEF's climate adaptation projects.
Climate Kid, a 90-second animation voiced by Jon Snow, tells the funny, inspiring story of an ordinary child who develops increasingly extraordinary body parts to cope with the predicted effects of climate change, such as prolonged periods of intense sunshine, freak floods, cyclones, droughts and food shortages.
Those who watch the video can join the online movement and pledge their support for the campaign by tweeting and changing their Facebook status to share what evolutionary enhancement they will need to continue to do the things they love, and making a donation to UNICEF's programmes to help children adapt to the effects of climate change.
Tweeters will also have the chance to win an original artwork by illustrators who have developed their own interpretation of what Climate Kid – a child who has evolved to adapt to extreme climate change – will look like in the future.
The campaign highlights the urgent need to start building our resilience to climate change in order to ensure children can survive and thrive and shows that everyone can play a positive role in doing this by supporting UNICEF's programmes, which help vulnerable communities adapt to their changing environment.
Lucy Stone, UNICEF UK's Climate Change Manager, said: "The 'Climate Kid' campaign highlights in an exciting new way how we can address the devastating impact of climate change, which is forcing millions of children to cope without adequate food, shelter or an education. If we can help these children become more resilient to their changing environment, we really can help them to take control of their lives and thrive. We can all play a positive role to help put this right and Climate Kid is a new, inspiring way for us to get this important message across."
The campaign is the latest instalment of UNICEF's Carbon Positive initiative which aims to raise awareness and funds for UNICEF's climate change projects around the world.