Rugby legend Jonah Lomu has taken on an important new role as Ambassador for UNICEF in New Zealand. 

"My kids mean the world to me," Jonah said. "UNICEF is an amazing charity doing so much globally to make a difference for children. I'm so proud to call myself an Ambassador."

Dennis McKinlay, Executive Director of UNICEF NZ said: "Jonah Lomu is a hero to so many New Zealanders, young and old, so we’re very excited that he has joined the UNICEF team."

He added: "We strongly believe in sport and play because they are vital elements in the health, happiness and well-being of children and young people, so Jonah is the perfect fit. We’re looking forward to a long partnership together.”

Jonah's first job as Ambassador is fronting UNICEF NZ’s Say No to Naff campaign, which encourages people to buy an UNICEF Inspired Gift this Christmas instead of giving "naff" presents to loved ones. 

Jonah Lomu: not naff. Sweater: naff. © UNICEF NZ 2011
Jonah Lomu: not naff. Sweater: naff.© UNICEF NZ 2011