We're teaming up with Unilever's household brand Domestos to raise money for vital sanitation work in South Sudan and Vietnam.
Across the world, sanitation is a matter of life and death. Currently 2.5 billion people do not have access to basic toilets, and everyday an estimated 3,000 children die from diarrhoea caused by poor sanitation.
In South Sudan, a country with one of the worst access rates to sanitation facilities in the world, less than 10 per cent of the population use a toilet or latrine.
"It is completely wrong that billions of people across the world still don’t have access to the most basic toilet," said David Bull, UNICEF UK Executive Director.
"Poor sanitation leads to illness, causes children, especially girls, to miss out on school, and in many cases leads to death. It shouldn’t be like this."
From July 2012, 5 per cent of the average proceeds from special bottles of Domestos on sale in Sainsbury’s in the UK will be donated to UNICEF’s sanitation work in Vietnam and South Sudan.
"With an estimated 45 million toilets in UK homes, access to a clean toilet is something we’d never dream of having to do without", said David Titman, Brand Manager for Domestos.
"Through our new partnership with UNICEF we hope to better educate our consumers about the issue and inspire them to help support UNICEF’s worthy programme, which will help improve access to toilets for children and families across the world."
This new partnership will give an estimated 400,000 people across nine countries - Gambia, Ghana, Nicaragua, Nigeria, Pakistan, Philippines, South Sudan, Sudan and Vietnam - access to safe toilets and hygiene facilities.