Donations to Soccer Aid will now be matched by the UK Government, pound for pound. Please click to donate!

World Record smasher Dan Magness will set an extraordinary new record today as he completes the final stretch of his mammoth 10-day keepy uppy challenge - walking between London and Manchester doing keepy-uppys all the way. His Keep it Up for Soccer Aid challenge ends at Old Trafford this morning and coincides with an announcement by the UK government that they will match all funds raised from the public as part of Soccer Aid 2012 pound for pound.

Locals have been lining the route in support of Dan as he passed through their towns and cities. Along the way Dan has been stopping off at schools and community groups to inspire others who are doing their own Keep It Up for Soccer Aid challenges and to teach some ball tricks.

The dedication of people like Dan and the support of the UK Government will help UNICEF save and change the lives of many more children around the world. With all donations now worth twice as much to UNICEF there's never been a better time to get involved with Keep It Up or to donate to Soccer Aid.

The money you help us raise will go directly to our work with children around the world. Children like Selma, who we met on a recent trip to Djibouti, who suffer from severe malnutrition. A donation of just £20 to Soccer Aid could pay for a whole month of lifesaving food for a child like Selma and since your donation will be matched we can help even more children.

Find out more

What is Soccer Aid?
Why does Soccer Aid matter?

Dan Magness outside Selfridges in Birmingham © UNICEFUK/2012/Daniels
Dan's incredible 200 miles of keepy ups for Keep It Up finishes today at Old Trafford.© UNICEFUK/2012/Daniels
DFID UK AID aid match logo © DFID
Every pound you donate to Soccer Aid will be matched by the UK Government, effectively doubling your gift to UNICEF.© DFID