3 October 2013

Today Pampers and UNICEF come together for the eighth year to launch the Every Parent's Dream campaign, with the support of celebrity mum Emma Bunton.

When you buy a specially marked pack of Pampers between October and December, Pampers will donate the cost of one vaccine to help UNICEF in the fight against maternal and newborn tetanus (also known as MNT).

Emma Bunton said: "As a mum myself, my only dream for my babies was that they would be born healthy and happy." 

She continued: "It’s great to see how the efforts of parents everywhere have helped make that dream a reality for parents in some of the world’s poorest countries."

Watch the video

 

Since 2006, Pampers and UNICEF have helped to eliminate MNT in ten of the world’s poorest countries. But 58,000 babies still die each year from this devastating disease, and today there are approximately 100 million women and newborns at risk.

"This is a disease that we can prevent and ultimately eliminate throughout the world," said Anita Tiessen, a director at UNICEF UK.

Thanks to the Pampers and UNICEF partnership, we’ve already provided 300 million vaccines around the world. But we still need your support to go even further.

"By buying special packs of Pampers nappies and wipes," Tiessen said, "you can help UNICEF give more babies a healthy start to their young lives."

How you can help

From October to December, if you go to Pampers' YouTube channel, and watch the stories of Sibu, Riaz, Qassim and Buhle, Pampers will donate the cost of one tetanus vaccine for every video view to support UNICEF in the fight against maternal and newborn tetanus.

In addition, for every specially marked pack of Pampers bought between October and December, Pampers will donate the cost of one vaccine to help UNICEF in the fight against MNT.

 
Emma Bunton launches the Pampers UNICEF "Every Parent’s Dream" campaign celebrating the elimination of maternal and newborn Tetanus in ten of the world’s developing countries. © David Venni
Emma Bunton launches the Pampers UNICEF "Every Parent’s Dream" campaign celebrating the elimination of maternal and newborn Tetanus in ten of the world’s developing countries.© David Venni

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