This October Pampers and Unicef have come together for the ninth year to launch the Pampers Unicef "1 pack = 1 Vaccine" campaign to help eliminate maternal and newborn tetanus in some of the world's poorest countries.
Supported by celebrity mum, Emma Bunton, the campaign is celebrating babies first time moments. A healthy start in life opens the door to a world of special first time experiences; from their first smile to their first step. But around the world the reality for many mums who face the risk of maternal newborn tetanus (also known as MNT) is that they may not have these experiences.
Emma Bunton said: "As a mum of two myself, I have been lucky enough to enjoy lots of special moments with my little ones and my experiences in Madagascar reminded me that there are mums and babies who need our support".
When you buy a specially marked pack of pampers or view the 'First Time Moments' video between October and December, Pampers will donate the cost of one vaccine to help Unicef in the fight against maternal and newborn tetanus.
Watch the video
Since 2006 the Pampers and Unicef partnership has provided an incredible 300 million vaccines, eliminating the disease in 15 countries. But even though maternal and newborn tetanus is easily preventable by a simple vaccine, 58,000 babies still die every year. That’s one newborn fatality every 9 minutes.
Thanks to Pampers and Unicef working together we have helped protect 100 million mothers and their newborns against maternal and newborn tetanus. But there are still mothers and their newborns babies in 24 of the world’s poorest countries at risk. That’s why we still need your support to ensure more babies can reach their ‘firsts’.
How you can help
From October to December each time you buy a specially marked pack of Pampers with the “1 pack = 1 vaccine” logo, Pampers will donate the cost of one vaccine to support Unicef's life-saving work to eliminate maternal and newborn tetanus.
In addition, as well as buying packs of Pampers, you can also support the campaign with Unicef by watching the 'First Time Moments' video on Youtube. For every view or share, Pampers will donate the cost of one vaccine. It’s that simple to help transform children’s lives!