From today until 7 August, every pound donated by the UK public to Soccer Aid will be doubled by the UK government to support UNICEF's life-saving work for children around the world.
"A child growing up without access to the right food and medicine faces malnutrition, disease and even death," said International Development Secretary Justine Greening.
"The public’s response to Soccer Aid is always overwhelming. The UK government is again matching donations pound for pound to kickstart the campaign and help over a million vulnerable women and children in countries like South Sudan, Liberia and Sierra Leone."
"With our support, UNICEF can save even more lives by helping women give birth safely and providing children with nutritious food and life-saving vaccinations."
In 2012, the money raised through the match helped UNICEF reach more than two and a half million children.
Find out how you can get involved in Soccer Aid 2014