UNICEF and Pampers are joining forces once again for a new campaign to help protect families in developing countries from tetanus.
For every specially-marked pack of Pampers sold over the next three months, Pampers will donate the funding for one tetanus vaccine to UNICEF.
You can also help out by "liking" the new Pampers page on Facebook. For every "like", Pampers will donate the cost of an additional vaccine to UNICEF.
Supporters can also create their own Miffy story and download Pampers' Out and About iPhone app to donate more vaccines.
Since 2006, UNICEF and Pampers' 1 pack = 1 vaccine campaign has helped to protect the lives of 100 million women and their children in 25 countries against maternal and newborn tetanus (MNT), and has successfully helped to eliminate the disease from Uganda and Myanmar.
The "silent killer"
Maternal and newborn tetanus (MNT), known as the “silent killer", is a serious disease that affects muscles and nerves. The disease is passed through bacteria, and is a particular risk for babies born in unhygienic conditions.
Right now, a child dies of MNT every nine minutes, and over 130 million women and their babies in the developing world are at risk for the disease. Without access to proper healthcare, it is fatal more than 95% of the time.
Seven more Pampers and UNICEF-supported countries are expected to complete their MNT vaccination programmes by the end of the year.
However, much work needs to be done in order for us to reach the historic goal of eliminating newborn tetanus. Today, you can help.