Actress, singer and UNICEF Ambassador Selena Gomez has made a heartfelt video appeal to her fans to support UNICEF's efforts to save children's lives in West Africa.
In an emotional video appeal, she warns that "more than a million children could die" in the region.
"UNICEF urgently needs your help to buy the food and medicine to treat the most sick and malnourished children," Gomez tells viewers.
UNICEF needs £77 million to respond to the needs of more than one million children at risk of severe life-threatening malnutrition, but has received less than half that amount to date.
On April 3, UNICEF offices around the world launched a mass social media campaign, #SahelNOW, to help raise funds for this crisis. Miss Gomez used her Twitter account, which has more than 11 million followers, to promote the campaign.
"Let’s make #SahelNOW a trending topic," she tweeted. Of the dozens of celebrities and thousands of UNICEF supporters worldwide who spread messages that day, Miss Gomez drove the most conversations.
"I have very loyal and active fans. Through social media I have a platform that enables me to reach them in real time and mobilize them to take action," Miss Gomez said.