An interactive adventure for Scottish children that focusses on children’s rights and global citizenship has been unveiled as one of the projects to be funded by money raised through the ground-breaking partnership between UNICEF, Glasgow 2014 and the Commonwealth Games Federation (CGF).

The Child Rights Launchpad is a new website for children in Scotland, aged 3 to 18.  It will help them explore and express their rights to help them lead happier and safer lives, and build a better understanding of the challenges facing children across the Commonwealth.

The Launchpad, as it is known, will be provided free to schools, community and sports groups and youth clubs in Scotland, as part of the ambition of UNICEF, the world’s leading children’s organisation, Glasgow 2014 and the Commonwealth Games Federation to reach every child in Scotland before the start of the next Games in 2018. 

The Launchpad was announced today (Saturday 2 August) beside the UNICEF Clyde which has taken pride of place in St Enoch’s Square throughout the Games. 

Teresa Bergin, Director of UK Programmes at UNICEF UK, said:

“We’re delighted to be extending our work in Scotland. It will enthuse, empower and engage children and young people about rights in the context of the UN Convention on the Rights of the Child – the absolute focus of UNICEF’s work to save and change children’s across the world.”

“Understanding their rights can make a huge difference to children’s lives. Knowing that they have a right to play, to learn, have a say and stay safe – to name just a few - can boost their self-confidence and help them to realise their power to make a difference in the world around them.”

The Launchpad builds on the great success of UNICEF’s Rights Respecting Schools Award, running across the UK for the last ten years.  An academic study has found the scheme has had a profound effect on the majority of schools where it has been adopted with significant positive influence on the school ethos, relationships, inclusion and an understanding of the wider world.  One head teacher said: “After 16 years as head teacher, I cannot think of anything else we have introduced that has had such an impact.”

The project will be funded by money raised during the Glasgow 2014 Commonwealth Games.  It has been developed alongside key organisations working for children in Scotland including Scotland’s Commissioner for Children and Young People and is designed to bring the Curriculum for Excellence to life in a wide range of settings, from the classroom to the youth club.

Shona Robison Cabinet Secretary for Commonwealth Games, Sport, Equalities and Pensioners Rights, said:

“UNICEF’s Child Rights Launchpad is an excellent resource, which will help inspire children to express their rights by taking action locally and globally to help other children be happier, safer, more active and more confident individuals.

“I am delighted that through the Legacy 2014 budget the Scottish Government has been able to support the Launchpad. This is another example of what the Games Legacy can achieve.”

One of the other key funders is International Inspiration (IN), the sport for development charity.

IN Chief Executive, Giles Meyer, said:

“IN is delighted to be funding this initiative in support of UNICEF’s exciting partnership with Glasgow 2014 and the Commonwealth Games Federation (CGF).  Championing children’s rights across the world is an intrinsic part of IN’s work in the sport for development sector and we are proud to be using our expertise to support UNICEF as it reaches out to children and young people in Glasgow and across the countries of the Commonwealth.”

Glasgow 2014 Chief Executive, David Grevemberg, said: 

“This partnership has always been about putting children first in Scotland and every country in the Commonwealth and this project is a great example of that happening at grass roots level here in Scotland. Helping children to understand their rights will help them grow in confidence and have a positive impact on their behavior and wellbeing.”

The interactive website leads children on a journey to learn about their rights here in Scotland and around the world. Participants build a character and take on missions to learn about their rights – such as the right to play or the right to be healthy. The children are then challenged to find out more about those rights at home or in their communities and around the Commonwealth.   

The Launchpad is free and will be backed up with information and activities in sports and community organisations, reaching children from all backgrounds.  The website will go live later this month as schools return from their summer break.  The programme aims to reach all children in Scotland in the next 4 years.

Registration is now open for the Launchpad, with free content and support available to adults to help them guide children through the exciting learning journey. Register your interest at

The Launchpad is the second initiative to be launched in Scotland as part of UNICEF’s partnership with Glasgow 2014 and its pledge to reach every child in Scotland.  See Editor’s Notes for details


Note to Editors

1. Glasgow 2014, Commonwealth Games Federation and UNICEF have partnered to create the Put Children First Appeal.  All donations to the Appeal will support UNICEF’s Children of the Commonwealth Fund, which aims to reach children in every Commonwealth country by the time of the next Commonwealth Games in 2018.

2. The Commonwealth Games is an international, multi-sport event involving 71 teams of athletes from the Commonwealth of Nations. The event was first held in 1930 and takes place every four years. Glasgow 2014 will be the 20th Commonwealth Games and will be held from 23 July to 3 August. It will feature 17 sports in 11 days of competition with 261 medal events on show. The Games will play host to 4500 athletes and sell 1,000,000 tickets with the event aided by an army of 15,000 volunteers. Glasgow 2014 Ltd is the official name for the Organising Committee tasked with delivering the Games in partnership with the Scottish Government, Glasgow City Council and Commonwealth Games Scotland.

3. Glasgow 2014’s official partner level sponsors are Longines, SSE, Virgin Media, BP, Emirates and Ford. For more information on Glasgow 2014’s full sponsor family, please visit

4. UNICEF is the world’s leading organisation for children, working in over 190 countries to help every child realise their full potential, prioritising the most vulnerable and disadvantaged. We work with partners to transform the lives of children everywhere, for example in the areas of health care, water nutrition, education and protection for children.

5. The project will be funded by money raised during the Glasgow 2014 Commonwealth Games.  It has been developed alongside key organisations working for children in Scotland,  including Scotland’s Commissioner for Children and Young People, and is designed to bring Curriculum for Excellence to life in a wide range of settings, from the classroom to the youth club.  It is being funded by £150,000 from the Scottish Government, £100,000 from International Inspiration (IN), the sport for development charity, and £50,000 from the Hugh Fraser Foundation, as well as through the donations taken during the Games

6. UNICEF UK is about to start work on another Scottish project as a direct result of the 2014 Games Partnership.  From Monday 4th August we will start to give every mother of a newborn baby in Scotland a free new book, “Baby, I Love You”. The book helps build loving and nurturing relationships between new parents and their baby, through encouraging skin contact, holding, stroking, playing and singing.  Evidence indicates that when babies are held, smiled at and talked to by their parents, the hormone oxytocin is triggered, which helps a baby’s brain to grow. Plenty of skin contact between the mother and baby is also known to calm babies and regulate their heartbeat, encourage bonding and support breastfeeding, which provides profound health benefits to both mother and child. Supported by NHS Health Scotland, it is an extension of UNICEF’s existing long-term Baby Friendly work across the country. It will be given to mothers by health visitors at the first home visit after the birth.  

7. UNICEF UK raises funds for UNICEF’s emergency and development work and advocates for the rights of every child as outlined in the UN Convention on the Rights of the Child.  We are a UK registered charity, supported entirely by voluntary donations. We do not receive any money from the UN. For more information, please visit  Although the vast majority of UNICEF’s work takes place in developing countries there are three areas of work which the organisation carries out across the UK. These three initiatives involve education, health and development, and local government, and are delivered through three programmes: Rights Respecting Schools, the Baby Friendly Initiative and Child Rights Partners respectively.

8. For further information please contact: Huw Owen, UNICEF UK Media Manager, 07747 606299 or the UNICEF UK Press Office on 0207 375 6030  From Glasgow 2014, Kate McCheyne Glasgow 2014 PR Manager 030 2014 0176 / 07557 565 423