Today, celebrity mum, Emma Bunton is inviting parents across the UK and Ireland to join together and support the launch of the Pampers and UNICEF ‘Every Parent’s Dream’ campaign.  For every specially marked pack of Pampers you buy, Pampers will donate the cost of one vaccine to help UNICEF in the fight against Maternal and Newborn Tetanus (MNT).

Every parent’s dream, wherever they are in the world, is for a healthy start in life for their baby. Thanks to the collective support of parents across the globe, Pampers and UNICEF have already helped to eliminate Maternal and Newborn Tetanus in ten of the world’s poorest countries: Burkina Faso, Cameroon, Ghana, Guinea Bissau, Liberia, Myanmar, Senegal, Tanzania, Timor Leste and Uganda. But there are still babies in 30* of the world’s poorest countries at risk from this fatal but preventable disease. Pampers® and UNICEF are encouraging parents to support their campaign to help make every parent’s dream of a healthy start in life for their baby, come true. 

Emma Bunton, Pampers ambassador says: “I’m supporting the Pampers and UNICEF ‘Every Parent’s Dream’ campaign, to celebrate the fantastic progress made so far in eliminating Maternal and Newborn Tetanus. As a mum myself, my only dream for my babies was that they would be born healthy and happy. It’s great to see how the efforts of parents everywhere have helped make that dream a reality for parents in some of the world’s poorest countries. There is still much more to be done though with 100 million women and their newborns still at risk. 

Together we can support UNICEF to help more parents make sure their babies get a healthy start by protecting them against MNT. It’s so easy - you can either buy a specially marked pack of Pampers or watch one of our campaign videos by visiting our Pampers UK Facebook page. For every view, or special pack of Pampers bought, Pampers will donate the cost of an additional vaccine to UNICEF, helping us get closer to our ultimate goal of achieving global elimination of MNT.”

Maternal and Newborn Tetanus is easily preventable with the right vaccinations. Yet 58,000** babies still die each year from this devastating disease and, today, there are approximately 100 million women and their newborn babies in the world’s poorest countries who are at risk from MNT. They live in some of the hardest to reach areas and do not have access to quality healthcare and other basic services. In many places newborn tetanus is still a leading cause of infant mortality due to a lack of sufficient health care, immunisation services and hygienic birth practices.

Anita Tiessen, UNICEF UK Deputy Executive Director, says: “It’s a devastating reality that thousands of babies are still dying from newborn tetanus every year. This is a disease that we can prevent and ultimately eliminate throughout the world. Thanks to the Pampers and UNICEF partnership, we’ve already come a long way in the global fight against this killer disease, providing 300 million vaccines so far.  But we need your continued support to go further. By buying special packs of Pampers nappies and wipes, you can help UNICEF give more babies a healthy start to their young lives.” 

Ways to help:

1 Pack = 1 Vaccine 
During October – December 2013, you can help Pampers® and UNICEF protect women of child-bearing age and pregnant women in the developing world against tetanus. For each Pampers®- UNICEF pack purchased, Pampers® will donate for example the cost of one tetanus vaccine to support UNICEF in the fight against MNT. 

1 View = 1 Life-Saving Vaccine / 1 Share = 1 Life-Saving
During October – December 2013, you can help Pampers® and UNICEF protect women of child-bearing age and pregnant women in the developing world against tetanus. For each view of our film at Pampers® will donate for example the cost of one tetanus vaccine to support UNICEF in the fight against MNT.  Each film depicts what a healthy start to life can bring, through the eyes of children.            

UNICEF Pledge Donations
All parents want their children to be secure, well nourished, educated and healthy.  By reaching out, you’re helping children that need it most, but there are many more who are vulnerable and urgently in need.  By becoming a monthly donor to UNICEF today you can join thousands of other parents who donate every month to improve the lives of these vulnerable children. Visit to see the difference that you can make. 

*Afghanistan, Angola, Cambodia, CAR, Chad, Cote D’Ivoire, DRC, Ethiopia, Equatorial Guinea, Gabon, Guinea Conakry, Haiti, Indonesia, Iraq, Kenya, Lao PDR, Madagascar, Mali,  Mauritania, Niger, Nigeria, Pakistan, Papua New Guinea, Philippines, Sierra Leone, Somalia, Republic of the Sudan, Republic of South Sudan, Yemen, India

**Based on CHERG/ WHO estimates for annual MNT deaths, 2010 as published in Lancet, May 2012

-- ENDS --

Notes for editors:
For further information, please contact Helen Wylie, UNICEF UK: 020 7375 6258 / 

The true extent of the MNT death toll is not even fully known, since the population at the highest risk of contracting the disease tends to live in rural areas with little or no access to health care services or education.  

Tetanus is caused by bacteria that live in soil.  Newborns are often infected as a result of unhygienic birth practices, such as cutting the umbilical cord with un-sterile instruments or handling it with dirty hands.  Once contracted, there is no real cure with up to 70%*** of babies who receive no treatment dying in the first month.

Maternal and neonatal tetanus can be prevented through simple injections given to pregnant women and women of a child-bearing age, to protect both a women and her unborn child during this vulnerable period. Following administration of the tetanus vaccine to a pregnant mother, the antibodies pass across the placenta to her foetus. 

World Health Organisation (WHO) and UNICEF recommend three doses of the tetanus vaccine in order to ensure long-lasting immunity. After two doses, a woman who is vaccinated before she gives birth will be protected against the disease for three years. After three doses she will be protected for five years, and in both cases, will share her protection with her baby for the first two months of life. 

***M Roper, J Vandelaer, F Gasse. Maternal and Neonatal Tetanus. The Lancet 2007; Volume 370, pages 1947-1959.

About Pampers
Pampers® cares for the development of every baby around the world and continuously works in partnerships with NGOs, charity organizations, hospitals and healthcare professionals to help make a difference.  Some of the many initiatives which demonstrate Pampers® ongoing commitment to vulnerable and disadvantaged babies around the world include education programs for mothers and mothers-to-be, training schemes for physicians and nurses, and the donation of equipment for maternity wards and orphanages.

UNICEF is the world’s leading organisation for children, working in over 190 countries to help every child realise their full potential. We work with partners to transform the lives of children everywhere. UNICEF provides health care, water, nutrition, education and protection for children. The most vulnerable and disadvantaged children are our priority. As champion of the UN Convention on the Rights of the Child, we work to protect and promote the rights of every child. UNICEF UK raises funds for UNICEF’s emergency and development work and advocates for lasting change for children everywhere. We are a UK registered charity, supported entirely by voluntary donations. We do not receive any money from the UN. For more information, please visit