This Mother's Day, former Spice Girl, Emma Bunton has joined forces with UNICEF, the global leader in child malnutrition, and is sharing her most magical moment in her children’s first 1,000 days of life.

The first 1,000 days are the critical window of opportunity for children to get the right nutrients they need to develop properly. Around the world a staggering one in four children are not getting the nourishing food they need to grow up healthy and reach their potential in this first critical period.

In the run up to Mother’s Day, UNICEF UK supporter Emma Bunton is asking UK mums to give children around the world the best start in life, by supporting the campaign at

Sitting in her window seat at home, Emma Bunton said, “It’s so shocking that one in four children around the world are not getting the right nutrients they need to grow up healthy and strong in their first 1,000 days of life.

“When my boys were toddlers I’d sit here and sing ‘You are my sunshine’ to them while the light streamed in on us. When they reached the stage where they could start singing along it really was a magical moment and one I’ll always remember in those first important 1,000 days.

“Every mother should be able to enjoy these precious moments in their child’s life and development. So, please, this Mother’s Day join me and go to the UNICEF UK website to help children everywhere.”

Mums visiting the website will learn how, for £3, they can help another child by buying sprinkles to ensure that children get the vitamins and nutrients they need to grow up healthy and reach their potential.

UNICEF UK is part of the Enough Food for Everyone IF campaign, a great movement of individuals and organisations united to tackle global hunger.

- ends -

Notes to editors

For more information and images please contact Rowena Campbell
+44 (0)207 375 6206 or

1,000 days is pregnancy through to 2 years old.


UNICEF is the world’s leading organisation for children, working in over 190 countries to help every child realise their full potential. We work with partners to transform the lives of children everywhere. UNICEF provides health care, water, nutrition, education and protection for children. The most vulnerable and disadvantaged children are our priority. As champion of the UN Convention on the Rights of the Child, we work to protect and promote the rights of every child.

UNICEF UK raises funds for UNICEF’s emergency and development work and advocates for lasting change for children everywhere. We are a UK registered charity, supported entirely by voluntary donations. We do not receive any money from the UN. For more information, please visit

UNICEF and child nutrition

UNICEF is and has been the global leader in child nutrition since World War 2. UNICEF meets the urgent life-saving needs of malnourished children, while at the same time building long-term solutions that seek to prevent malnutrition in the first place. UNICEF provides life saving high energy food to treat malnourished children, deliver essential nutritional supplements for mothers and children, train health workers and parents, and promote and protect exclusive breastfeeding for a baby’s first six months. Good water, hygiene and sanitation are also vital. UNICEF works around the world to provide clean water for drinking and food preparation, toilets in schools and communities, and hygiene training for parents.