Sports fans signing up for seats at the Glasgow 2014 Commonwealth Games will have the chance to donate to UNICEF’s life-changing work with children when they buy their tickets. This will be the first opportunity for the general public to actively support this exciting new partnership for children announced by UNICEF, the Commonwealth Games Federation and Glasgow 2014 back in April.
As part of their ticket application every person will be given the opportunity to include a donation of £1, £3 or £5 to UNICEF, the world’s leading children’s organisation. The money raised will go towards helping improve the lives of babies and children in Scotland and in Commonwealth countries across the world through the many transformative projects UNICEF delivers every day.
UNICEF is working with Glasgow 2014 and the Commonwealth Games Federation (CGF) in a groundbreaking partnership which will reach every child in Scotland and children in every Commonwealth country. The partnership is the first of its kind in Commonwealth Games history.
Every contribution made through the opt-in ticketing donation scheme will help improve and save children’s lives through UNICEF’s ongoing global work, providing children with healthcare, nutrition, education and the hope for a brighter future.
● £5 could buy mosquito nets to protect two families from malaria and help reduce the number of children dying from this killer disease.
● £3 could buy five months’ worth of vitamin sprinkles that make sure a poorly nourished child gets the vitamins and micronutrient they need to develop to their full potential.
● £1 could buy enough polio vaccines to protect more than 60 children against this highly contagious disease.
UNICEF UK Executive Director David Bull said:
“I very much hope people applying for tickets for the Glasgow 2014 Games will choose to add a donation to UNICEF.
“We rely on the generosity of the public to continue our work transforming children’s lives, both in Scotland and across the Commonwealth. However much you can afford to give, be sure that your support will help to give a child a brighter future.”
Glasgow 2014 Chief Executive, David Grevemberg, said:
“I am thrilled that we are working in partnership with UNICEF and the CGF to help thousands of children in Scotland and throughout the Commonwealth to achieve their potential. Having this opt-in donation available within our ticket programme is a really simple but tangible way that every sports fans who is part of the excitement of the Games can also do their bit to help transform the lives of children. Almost 50 per cent of the Commonwealth are under the age of 25 and investing in the future of this new generation has the potential for positive impact long after Glasgow 2014.”
Up to one million tickets for the Games will be on sale from 19 August. Applicants will be asked to ‘opt-in’ to make a donation during the ticketing process and donations will not be taken until ticket allocations are confirmed.
The UNICEF, CGF, Glasgow 2014 partnership brings together UNICEF, the world’s leading organisation for children, with the biggest sporting and cultural event ever to take place in Scotland, with the aim of inspiring and enabling children across the Commonwealth to be the best they can be.
The opt-in donation scheme is the first in a series of innovative fundraising activities that will transform children’s lives and leave a lasting legacy for the Games. For the latest information on the partnership please visit www.unicef.org.uk/glasgow2014
Note to Editors:
For further information contact either Matthew Williams Glasgow 2014 Senior Press Officer on 030 2014 0133 or email@example.com
or Sarah Vincent at UNICEF UK on 0207 375 6030 or firstname.lastname@example.org
UNICEF is the world’s leading organisation for children, working in over 190 countries to help every child realise their full potential. We work with partners to transform the lives of children everywhere. UNICEF provides health care, water, nutrition, education and protection for children. The most vulnerable and disadvantaged children are our priority. As champion of the UN Convention on the Rights of the Child, we work to protect and promote the rights of every child.
UNICEF UK raises funds for UNICEF’s emergency and development work and advocates for lasting change for children everywhere. We are a UK registered charity, supported entirely by voluntary donations. We do not receive any money from the UN. For more information, please visit unicef.org.uk
About Glasgow 2014
The Commonwealth Games is an international, multi-sport event involving 71 teams of athletes from the Commonwealth of Nations. The event was first held in 1930 and takes place every four years. Glasgow 2014 will be the XX Commonwealth Games and will be held from 23 July to 3 August. It will feature 17 sports in 11 days of competition with 261 medal events on show. The Games will play host to 4500 athletes and sell 1,000,000 tickets with the event aided by an army of 15,000 volunteers. Glasgow 2014 Ltd is the official name for the Organising Committee tasked with delivering the Games in partnership with the Scottish Government, Glasgow City Council and Commonwealth Games Scotland.
Glasgow 2014 family of official sponsors is Longines, SSE, Emirates, Virgin Media, BP, Harper Macleod, Search Consultancy, EY, Atos, Dell, Toshiba TEC, A.G. Barr, NVT Group, Cisco, RGS, Trespass, Riedel, and Ticketmaster
Glasgow 2014, the Commonwealth Games Federation and UNICEF are working together in an exciting partnership that will transform the lives of children in Scotland and throughout the Commonwealth. Using the power of sport and culture this unique partnership aims to inspire, enable and empower the children of the Commonwealth to be the best they can be.