Sir Chris Hoy, Andy Murray and Tom Daley showcase exclusive UNICEF & Glasgow 2014 Commonwealth Games merchandise: www.unicef.org.uk/glasgowshop

Three of Britain’s highest-profile sporting heroes have joined forces to encourage the public to support UNICEF and the Glasgow 2014 Commonwealth Games by purchasing exclusive merchandise ahead of the Games this summer.

UNICEF, the world’s leading children’s organisation, and Glasgow 2014 have joined together in a ground-breaking partnership to make sure that the Commonwealth's poorest and most excluded children come first.

Six-time Olympic champion Sir Chris Hoy, Wimbledon Champion Andy Murray and Olympic Medallist Tom Daley are calling on sports fans to change children’s lives by buying one of four exclusive products.

The products include bright and colourful trainer laces, gel bracelets in the official Glasgow 2014 Commonwealth Games colours, and a pin badge and key ring featuring the official Glasgow 2014 mascot, Clyde.  At least 50p from every purchase will go to UNICEF to help transform children’s lives.

UNICEF UK Ambassador Sir Chris Hoy said: “As a UNICEF UK Ambassador and proud Scot, I am delighted to be able to help raise awareness of this great partnership .We have a fantastic opportunity for the Games to change the lives of vulnerable children around the world. I have been lucky enough to see how UNICEF’s work can change children’s lives; I’ll be wearing my UNICEF & Glasgow 2014 laces with great pride.”

Andy Murray said: “It’s great that the Glasgow 2014 Commonwealth Games are partnering with UNICEF in order to save and change children’s lives across Scotland and the Commonwealth. Sport is a powerful way to transform children’s lives, and I hope that these Games can be an opportunity for us all to support UNICEF’s work. Just a small act like buying a pin badge or making a donation could make such a difference to some of the Commonwealth’s most vulnerable children.  It was a proud moment to be asked to get involved in the campaign and I look forward to continuing my relationship with UNICEF in the future and getting involved in some of the great work they do with children around the globe.”

Tom Daley, who was one of the first people to welcome the Queen’s Baton to the British Isles following its amazing journey across the Commonwealth, said: “It’s so inspiring to know that at this year’s Commonwealth Games, the athletes on the podium won’t be the only winners.  By purchasing one of these great products the public can help UNICEF and Glasgow 2014 save and change children’s lives. Together we can put children first and make a real difference. “

This is the first time the Commonwealth Games has had a global charity partner.  It is a unique opportunity that will harness the power of sport to reach every child in Scotland and children in every Commonwealth country.

The Games will be a spectacular moment for sport and, through their partnership, UNICEF and Glasgow 2014 hope to make it a life-changing one for children across the Commonwealth. The ‘Put Children First’ partnership aims to create a legacy for children in every country in the Commonwealth, helping the Games live on through the lives of children.

Buy UNICEF official Glasgow 2014 Commonwealth Games merchandise that will help support children. Buy online at www.unicef.org.uk/glasgowshop

 

--ENDS--

 

Hi-res photos of Sir Chris Hoy, Andy Murray and Tom Daley are available here: https://www.dropbox.com/sh/935eekwncvaytxm/AADrkB10dgl5ejDb47s1r7mGa

Photo Credits:  © UNICEF/2014

For further information and hi-res photos, please contact: Joe English, UNICEF UK Press Office, + 44 (0)20 7375 6091, Joee@unicef.org.uk

 

Product Info:

Key ring - £6.00
This handy key ring, featuring Clyde, the popular and cute mascot provides a helping hand to vulnerable children. Your purchase helps UNICEF and the Glasgow 2014 Commonwealth Games to put children first, saving and changing children’s lives through the power of sport. When you buy this Key Ring, £1 will be donated to UNICEF to help the poorest and most excluded children in Scotland and throughout the Commonwealth.

Pin badge - £5.00
Wear this pin, featuring Clyde, the popular and cute mascot with pride, knowing that you’re helping vulnerable children. Your purchase helps UNICEF and the Glasgow 2014 Commonwealth Games to put children first, saving and changing children’s lives through the power of sport. When you buy this Pin Badge, 83p will be donated to UNICEF to help the poorest and most excluded children in Scotland and throughout the Commonwealth.

Set of gel bracelets - £5.00
Wear the colours of the Games with these striking wrist bands and help vulnerable children. Your purchase helps UNICEF and the Glasgow 2014 Commonwealth Games to put children first, saving and changing children’s lives. When you buy this set of Gel Bands, 83p will be donated to UNICEF to help the poorest and most excluded children in Scotland and throughout the Commonwealth.

Trainer laces - £3.00
Sport your trainers with these bright and colourful laces which mark the Glasgow 2014 Commonwealth Games and also help vulnerable children. Your purchase helps UNICEF and the Glasgow 2014 Commonwealth Games to put children first, saving and changing children’s lives through the power of sport. When you buy these Trainer Laces, 50p will be donated to UNICEF to help the poorest and most excluded children in Scotland and throughout the Commonwealth.

About UNICEF
UNICEF is the world’s leading organisation for children, working in over 190 countries to help every child realise their full potential. We work with partners to transform the lives of children everywhere.  UNICEF provides health care, water, nutrition, education and protection for children. The most vulnerable and disadvantaged children are our priority. As champion of the UN Convention on the Rights of the Child, we work to protect and promote the rights of every child. UNICEF UK raises funds for UNICEF’s emergency and development work and advocates for lasting change for children everywhere. We are a UK registered charity, supported entirely by voluntary donations. We do not receive any money from the UN. For more information, please visit unicef.org.uk
 
About Glasgow 2014
The Commonwealth Games is an international, multi-sport event involving 71 teams of athletes from the Commonwealth of Nations. The event was first held in 1930 and takes place every four years. Glasgow 2014 will be the 20th Commonwealth Games and will be held from 23 July to 3 August. It will feature 17 sports in 11 days of competition with 261 medal events on show. The Games will play host to 4500 athletes and sell 1,000,000 tickets with the event aided by an army of 15,000 volunteers. Glasgow 2014 Ltd is the official name for the Organising Committee tasked with delivering the Games in partnership with the Scottish Government, Glasgow City Council and Commonwealth Games Scotland. Glasgow 2014 family of official sponsors is Longines, SSE, Emirates, Virgin Media, BP, Harper Macleod, Search Consultancy, EY, Atos, Dell, Toshiba TEC, A.G. Barr, NVT Group, Cisco, RGS, Trespass, Riedel, and Ticketmaster  Glasgow 2014, the Commonwealth Games Federation and UNICEF are working together in an exciting partnership that will transform the lives of children in Scotland and throughout the Commonwealth. Using the power of sport and culture this unique partnership aims to inspire, enable and empower the children of the Commonwealth to be the best they can be.