Over £1.5 million has been raised so far for Unicef’s Emergency Ebola Appeal, which kicked off on Tuesday night (18th Nov) during the Scotland V England international friendly. The UK government is matching all public donations pound for pound until Monday 8 December and Unicef is urging the public to text the word ‘KIT’ to 70020 to donate £5 and double their donation.

The £1.5 million pledge figure includes all money matched by the UK Government.

The appeal, during the international friendly was led by Scotland National Coach Gordon Strachan, Darren Fletcher and England Captain Wayne Rooney, and was shown during the game on ITV and Sky Sports. EE the UK’s largest mobile operator has also got behind the Unicef Emergency Ebola appeal by texting 12.5 million of their customers asking them to donate £5. easyJet the UK’s largest airline is asking passengers to donate on 7,000 flights across their network for the next two weeks.

The appeal comes as the number of people who have lost their lives to the disease reaches 5,000 and over 14,000 are infected across Guinea, Liberia and Sierra Leone. One in five of these patients are children and around 7,000 more have lost one or both their parents to the disease. Schools and health facilities for pregnant women are closing, and vital vaccination programmes for children are halting because of the emergency.

Unicef is working in all three countries to control the disease, providing life-saving supplies to treat and protect children affected, and to support those who have lost loved ones, but the organisation urgently needs more donations to help keep every child safe.

International Development Secretary Justine Greening said: “The British public have yet again shown this is a nation that doesn't turn its back on suffering around the world. That is why we will match pound for pound every donation made so far to this appeal, making your generosity go twice as far. This support will make a real difference helping the people of West Africa fight this terrible disease.”

Unicef UK Executive Director David Bull said; “This week the British public has really swung behind our Emergency Ebola appeal. With the money raised until 8th December being matched by the UK government we will be able to reach many more children whose lives are in danger from Ebola. It is one of the cruellest diseases that isolates sufferers and separates children from their families, leaving them traumatised and alone. Our appeal is not yet over so please pick up your phone and text now. Help us keep children and their futures alive.”   

£5 helps provide supplies for Ebola kits – such as gloves, masks, soap and chlorine – to protect children and their families from this deadly virus. 100% of all text donations will go to the charity to be spent on the charity's Ebola appeal.

To find out more about Unicef’s work on Ebola visit www.unicef.org.uk.


Notes to editors:

The UK Government match pound for pound all public donations made to Unicef UK’s Emergency Ebola Appeal during the game and until Monday 8th December.

For more information, please contact the UNICEF UK press office on 020 7375 6030 or media@unicef.org.uk


Unicef is the world’s leading organisation for children, promoting the rights and wellbeing of every child, in everything we do. Together with our partners, we work in 190 countries and territories to translate that commitment into practical action, focusing special effort on reaching the most vulnerable and excluded children, to the benefit of all children, everywhere.  

Unicef UK raises funds to protect children in danger, transform their lives and build a safer world for tomorrow’s children.  As a registered charity we raise funds through donations from individuals, organisations and companies and we lobby and campaign to keep children safe. Unicef UK also runs programmes in schools, hospitals and with local authorities in the UK. For more information please visit unicef.org.uk