11 Hours a Day, 10 Days, 200 Miles – Can you Keep It Up?!

World keepy uppy champion Dan Magness on course to break world record: keeping it up from London to Manchester for Soccer Aid 2012


World Record smasher Dan Magness is on course to set a new world record after completing the latest stretch of his mammoth 10-day keepy uppy record breaking challenge - to walk between London and Manchester doing ‘keepy-uppys’ all the way. There have been some thrills and near-spills but with each step he is raising more money for UNICEF, the world’s leading children’s organisation, in the run up to Soccer Aid 2012.

Mr Magness started his journey from the home of football, Wembley Stadium on Tuesday 1st May and is currently doing the equivalent of almost a marathon a day and an estimated 400,000 steps. He aims to arrive at Old Trafford on Friday 11th May, 200 miles and 10 days after leaving London.

Locals have been lining the route in support of Magness as he passes through their towns and cities. Dan has also been stopping off at schools and community groups to inspire others who are doing their own Keep It Up for Soccer Aid challenges and to teach some ball tricks.

Launched by Robbie Williams in 2010, Keep it Up for Soccer Aid calls on the UK public to keep something up and get sponsored to do so in the run up to Soccer Aid, ITV 1’s celebrity football match at Old Trafford on May 27th, which raises money for UNICEF’s life-saving work for children around the world.

Dan Magness commented; “This is without a doubt the craziest, most exciting and most challenging thing I have ever done. I’m hoping that my challenge raises loads of money for UNICEF’s vital work saving children’s lives, and inspires other people to take up a ‘Keep it up for Soccer Aid challenge’. 

“The toughest part so far has been crossing busy roads and the weather hasn’t made things easy” says Magness. “My calves are hurting and my feet are a bit bruised but I just concentrate on the ball and think about the children who will be helped with the money I raise. Apart from one old woman outside Milton Keynes who tried to jab the ball with her walking stick, the response of the public has been amazing. People have come out to cheer me on and put donations in the UNICEF bucket or pledged to donate online.”

Magness’s journey will also attempt to set a new world record for ‘the longest distance travelled whilst juggling a football’. To do this he intends to travel a minimum of 190 miles with the ball.

To take part in Keep it Up for Soccer Aid, raise money for UNICEF and be in with a chance to win a money can’t buy prize to be on Old Trafford’s pitch on 27th May register at www.unicef.org.uk/keepitup.

Sponsor Dan Magness in his challenge at www.unicef.org.uk/support-dan

To buy tickets for Soccer Aid please call 0161 444 2012 or visit itv.com/socceraid. All profits from ticket sales go to UNICEF.


Note: Guinness World Records state 186 miles as the minimum distance to set the World Record for the longest distance travelled juggling a football

Note: Dan had also achieved the Guinness World Record for the longest time juggling a football (26 hours without dropping it) and longest distance travelled juggling a football non stop (30 miles)

Note: Keep it Up for Soccer Aid was launched in 2010 by UNICEF Ambassador Robbie Williams

Note: Participants in Keep it Up for Soccer Aid can keep up absolutely anything; from doing keepy uppys or twirling a hula hoop to making tea for colleagues or hopping on one leg. All money raised for Keep It Up for Soccer Aid will help UNICEF to save and change the lives of vulnerable children all over the world.

Note: The participant who raises the most money for their Keep It Up for Soccer Aid challenge can nominate a child – aged 8-16 – to be the official Soccer Aid ball girl or boy. This is the chance of a lifetime to walk onto the pitch at Old Trafford with the players.

Tickets are now on sale for Soccer Aid 2012, call 0161 444 2012 or visit itv.com/socceraid. Calls to this number will be charged at local rates.

To book an interview with Dan Magness or for more information about Keep it up for Soccer Aid contact:

Stefan Simanowitz, UNICEF UK Press Office, Tel: 0207 375 6030, email: Stefans@unicef.org.uk


Rowena Campbell, UNICEF UK Press Office, Tel. 0207 375 6030 Email: rowenac@unicef.org.uk

Follow @UNICEFuk_media for all the latest news from UNICEF’s media team including the latest #KeepItUp and #socceraid updates.

About Soccer Aid 2012:

Soccer Aid 2012 is on ITV 1 on Sunday 27th May. This year’s event will be hosted by Dermot O’Leary and already confirmed to take part are Robbie Williams, Will Ferrell, Gerard Butler, Mike Myers, Michael Sheen, Marvin Humes and Aston Merrygold from Britain’s biggest boy band JLS, world-famous chef Gordon Ramsay, presenter, and DJ Jamie Theakston alongside footballing heroes Teddy Sheringham and Edwin van der Sar with more high-profile names to be announced soon.
Soccer Aid has so far raised £7.5 million for UNICEF 

Soccer Aid is raising money for UNICEF to help save and change children’s lives across the globe. UNICEF is the world’s leading organisation working for children in more than 190 countries. Together with our partners, UNICEF delivers health care, nutrition, education and protection to children in urgent need, while working with governments to ensure they deliver on their promise to protect and promote the rights of every child. UNICEF relies entirely on voluntary donations from individuals, governments, institutions and corporations, and is not funded by the UN budget.