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In response to Princess Beatrice’s announcement that she is auctioning her famous hat on eBay for charity, UNICEF and Children in Crisis would like to express their absolute delight that she has chosen to donate all the money raised to the two charities, who both work with vulnerable children across the world.

Princess Beatrice said of the two charities; ‘I am an Ambassador for Children in Crisis and have learnt a huge amount about their work for children, and when my hat started getting so much publicity I really wanted to put it to the best possible use and try and raise some money for the children they help.  Children in Crisis and UNICEF are both doing amazing work for the most vulnerable children in the world so they were the natural choice for me, I really hope this idea can raise lots of money to give children a better future.’

All the money raised by the Ebay auction will be split 50:50 between the two charities to spend on their vital work with children.

Julie Weston, Director of Fundraising, UNICEF UK said; UNICEF UK is absolutely delighted that Princess Beatrice is putting all the publicity around her hat to the best possible use, raising money for the world’s most vulnerable children.  We take our hat off to her for helping to change children’s lives.’

She added, ‘Every minute of every day, children die from common diseases like measles, diarrhoea and malaria. Millions of children don’t go to school, have food, shelter, protection or clean water. This is wrong and every penny raised from Princess Beatrice’s ‘hat’ auction will help UNICEF to put this right.’

Children in Crisis’ CEO Koy Thomson said;Children in Crisis, with its focus on nurturing and educating children and in particular, young women, gives girls the confidence to go out, be themselves and express their character.  Princess Beatrice is a tremendous ambassador for the charity and we are extremely grateful for her support with this great initiative.’

To bid for the hat and not only own a piece of fashion history, but also make a difference to children’s lives around the world, go to the bid on eBay. The auction is now live and runs until 5pm (UK time) on Sunday 22 May.

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For more information about UNICEF contact Rowena Campbell or call 020 7 375 6030 or 07958 058106 / 07989258861 For more information about Children in Crisis contact Lucy Porter on or 020 7267 6743 / 07788 593974

Notes to Editor


UNICEF is the world’s leading organisation working for children and their rights in more than 190 countries. As champion of the United Nations Convention on the Rights of the Child, UNICEF works to help every child realise their full potential. Together with our partners, UNICEF delivers health care, nutrition, education and protection to children in urgent need, while working with governments to ensure they deliver on their promise to protect and promote the rights of every child. UNICEF relies entirely on voluntary donations from individuals, governments, institutions and corporations, and is not funded by the UN budget. For more information, please visit

About Children in Crisis

Children in Crisis provides education, protection, and better life opportunities for children who because of war, remoteness, and lack of government services, are missing out on quality schooling.  At the heart of our work is the belief that education improves health and livelihood, unites communities and builds peace. Education is the key to overcoming poverty and exclusion, so we pay particular attention to children and women who face discrimination or disadvantage, for reasons of ethnicity, gender, disability, income or other factors. We work in partnership with local organisations and communities to improve education, healthcare and child protection, and we build their capacity to mobilise local resources, plan, deliver change, and sustain that change. We choose to work where no one else does, in some of the most challenging places, and in areas affected by conflict or political instability such as in Afghanistan and the Democratic Republic of Congo.

For more information, please visit