Unicef wishes a #HappyBlueYear and asks everyone to make a resolution that will transform the lives of children in danger
1 January 2016 - New Year’s Eve saw the sky lit up blue in London and Edinburgh as two of the biggest firework celebrations welcomed in 2016. For the first time ever, Edinburgh’s Hogmanay and the Mayor of London’s New Year celebrations joined together to partner with Unicef to support their campaign around New Year’s Resolutions for Children.
New Year’s Eve revellers were treated to a minute of blue Unicef fireworks as part of the incredible displays in each city with the addition of key landmarks also illuminated in blue for the very first time. In London, The Shard joined The Coca-Cola London Eye, the Golden Jubilee Bridges, County Hall, Shell Building, BFI London IMAX, National Theatre, BT Tower and in a world first Big Ben’s clock faces turning blue in support of the Unicef campaign. Scotland saw Edinburgh Castle, Jenner’s Department Store, Camera Obscura and the Royal Scottish Academy lighting up the skyline blue to back the New Year’s Resolutions for Children campaign.
#HappyBlueYear is part of Unicef’s wider campaign to help children whose lives have been devastated by the ongoing conflict in Syria. Unicef UK supporter, actress Olivia Colman, asked that when the clock struck midnight that in place of making a resolution we instantly break, we instead make a resolution that we can all keep. She commented that “Unicef’s New Year’s Resolution is helping children whose lives have been turned upside down by the conflict in Syria. I’ve taken part and now you can too. You can put your money where your mouth is and help Unicef keep Syrian children safe this winter.”
Unicef has been encouraging the public to pledge their support for all children in danger by taking part in their #HappyBlueYear video challenge. By visiting the website unicef.uk/NYE or downloading the app by searching ‘Happy Blue Year’ on the iTunes App Store, anyone can ‘put their money where their mouth is’ by recording a video singing along to Unicef’s catchy tune with the specially created blue mouth.
Unicef has also released a video starring a host of celebrities alongside Olivia Colman including Cat Deeley, Jack Whitehall, Ben Miller and Joe Hart that sees them picking up their mobile phones and taking part in the #HappyBlueYear video challenge. The celebrity-packed video features on the official Unicef website: unicef.uk/NYE
Executive Director of Unicef UK, David Bull, gave his views on the amazing events of New Year’s Eve adding “it’s been an absolutely incredible night for Unicef both in London and in Edinburgh. Not only have we seen some of the most impressive fireworks displays in the world celebrating the arrival of 2016, we have also had thousands of resolutions made around the country to help children in danger have a brighter future. As we enter January we want to ask everyone in the UK to put your money where your mouth is and pledge £3 to help children in danger."
This winter the UK government will double any donation made, so even the smallest donations can make a huge difference.
Text MOUTH to 70444 to donate £3 or vist unicef.org.uk
Notes to Editors:
Buildings lit blue on New Year’s Eve
• Golden Jubilee Bridges
• Coca-Cola London Eye
• The Shard
• County Hall
• Shell Building
• National Theatre
• BFI London IMAX (Waterloo)
• BT Tower
• Big Ben (clock faces in the Elizabeth Tower)
• Edinburgh Castle
• Queen Victoria on the roof of the RSA
• Jenner’s Department Store Princes Street
• Camera Obscura
Celebrities featured in #HappyBlueYear film
• Cat Deeley
• Patrick Kielty
• Joe Hart
• Jack Whitehall
• Olivia Colman
• Ade Adepitan
• Gemma Chan
• Michelle Gomez
• Ben Miller
• Barry Cryer
For further information please contact the Unicef UK Press Office on +44 (0)20 7375 6030 or firstname.lastname@example.org
Unicef is the world’s leading organisation for children, promoting the rights and wellbeing of every child, in everything we do. Together with our partners, we work in 190 countries and territories to translate that commitment into practical action, focusing special effort on reaching the most vulnerable and excluded children, to the benefit of all children, everywhere.
Unicef UK raises funds to protect children in danger, transform their lives and build a safer world for tomorrow’s children. As a registered charity we raise funds through donations from individuals, organisations and companies and we lobby and campaign to keep children safe. Unicef UK also runs programmes in schools, hospitals and with local authorities in the UK. For more information please visit unicef.org.uk