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25 October 2015 – MTV announced its support for Unicef's Refugee Crisis Appeal at the 2015 MTV European Music Awards, held tonight in Milan and broadcast to millions around the world.
During the annual event, MTV’s global audience was encouraged to join together and help raise vital funds for Unicef's work supporting child refugees and migrants. Currently 644,000 people, a third of whom are children and women, are seeking refuge in Europe.
As winter is closing in, refugees travelling through Europe, or displaced by violence in their home countries and neighbouring regions, are in desperate need of help.
Unicef is providing essential protection, healthcare, safe water, adequate food and education to refugee children and families who have witnessed unspeakable violence and are living in fear.
Pharrell Williams is performing “Freedom” at the conclusion of the 2015 MTV EMAs in Milan to raise awareness, trigger activism and donations to support the current refugee crisis.
“Unicef is delighted to partner with MTV to shine the spotlight on the plight of refugees and migrants, especially the youngest and most vulnerable. Winter is here, they our need protection, they our need help, fast. The MTV Freedom initiative can show how the power of the world’s young people, when united for even just a moment, can make a change for children, for all fleeing conflict and misery and seeking hope and a better future,” said Marie Pierre Poirier Uncief's Special Co-ordinator for the refugee and migrant crisis in Europe.
All donations made through http://support.unicef.org/mtv will go directly to fund Unicef's work for refugee and migrant children and families travelling through Europe.
Notes for editors:
For further information please contact the Unicef UK Press Office on +44 (0)20 7375 6030 or firstname.lastname@example.org
Unicef is the world’s leading organisation for children, promoting the rights and wellbeing of every child, in everything we do. Together with our partners, we work in 190 countries and territories to translate that commitment into practical action, focusing special effort on reaching the most vulnerable and excluded children, to the benefit of all children, everywhere.
Unicef UK raises funds to protect children in danger, transform their lives and build a safer world for tomorrow’s children. As a registered charity we raise funds through donations from individuals, organisations and companies and we lobby and campaign to keep children safe. Unicef UK also runs programmes in schools, hospitals and with local authorities in the UK. For more information please visit unicef.org.uk