Tickets are now on sale for Soccer Aid 2016, call 0845 456 2016 or visit manutd.com/socceraid

12 April 2016 - Louis Tomlinson, one quarter of the world’s biggest boyband, One Direction, has joined the star-studded line up for Soccer Aid in his first project since the band’s hiatus. The footy-mad singer will be joining the England squad. 

They will take on the Rest of the World team in what promises to be another electrifying football match on Sunday 5th June, broadcast live on ITV from Manchester United’s legendary Old Trafford Stadium, all in aid of Unicef, the world’s leading children’s organisation.

Louis says: “I’m really excited to play in this year's Soccer Aid event. Unicef as a charity, and its workers, continue to amaze me and helping even in this small way is a privilege.”

He joins England teammates; pop star Olly Murs, TV and Heart FM presenter Mark Wright, pop star and presenter Marvin Humes; comedian Paddy McGuinness, Jonathan Wilkes, GMB’s Ben Shephard, comedians Jack Whitehall and John Bishop with TV and Heart FM presenter Jamie Theakston in goal.

Unicef UK Ambassador Robbie Williams will be Assistant Manager for the England team. 

England are taking on The Rest of the World squad which will be led once again by Unicef UK Ambassador and Captain Michael Sheen. He will be backed up on the pitch by Michelin-starred Chef Gordon Ramsay, pop star and presenter Nicky Byrne plus Kiss FM and ITV presenter Rickie Haywood-Williams.

The tenth anniversary match promises to be bigger, better and bolder than ever before, as the world’s biggest stars from sport, music, television and film play in a jaw-dropping game to raise money and vital support for Unicef’s work for children in danger.

Soccer Aid is the brainchild of Robbie Williams and Jonathan Wilkes and 100% of all public donations will go towards supporting the vital work of Unicef plus the money raised through profits from ticket sales will add to the incredible £17 million that has already been raised for Unicef to help provide children with nutritious food, vaccines and clean water, as well as protecting them from violence, exploitation and abuse. 

The biennial live event will be hosted by Soccer Aid veteran Dermot O’Leary with Sky Sports News presenter Kirsty Gallacher once again pitch side to report on all the red and yellow action as it happens. 

This will be the sixth Soccer Aid event, with previous matches held at Wembley in 2008 and at Old Trafford in 2006, 2010, 2012 and 2014 raising over £17 million in total for Unicef. 

Soccer Aid's Social Media campaign can be followed on Facebook at 'Soccer Aid' and @SoccerAid on Twitter and Instagram, also using the hashtag #SoccerAid 

Please quote ticket details in all copy.

Tickets now on sale for Soccer Aid 2016, call 0845 456 2016 or visit manutd.com/socceraid Booking fee applies. Calls charged at 0.75p per minute plus your phone company’s access charge.

Go to www.unicef.org.uk/socceraid to find out more.

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For further information:

Nick Dear, ndear pr 07753 811 918 / nick@ndear.co.uk
Katie Greenaway (works Mon – Weds), Endemol Shine Press Office, 0208 222 4994 / katie.greenaway@endemoluk.com 
Michele Marsland, Endemol Shine Press Office, 0202 222 4322 / michele.marsland@endemoluk.com
Rae Langford, Endemol Shine Press Office, 0208 222 4179 / rae.langford@endemoluk.com
Gary Smith, ITV Press Office, 0207 157 3016 / gary.smith@itv.com 
Helen Wylie, Unicef Press Office, Helenw@unicef.org.uk 

About Endemol Shine UK

Endemol Shine UK is behind a diverse range of hits including Big Brother, Black Mirror, Benidorm, Broadchurch, Deal or No Deal, Fortitude, Grantchester, Humans, Masterchef, Mr. Bean, One Born Every Minute, Peaky Blinders, Pointless, Sunday Brunch, The Fall, The Island, Would I Lie to You?, 8 out of 10 Cats and many more. 

Labels within the UK Group include Artists Studio, Bandit Television, Brown Eyed Boy, Cave Bear Productions, Douglas Road, DSP, Dragonfly, Fifty Fathoms, House of Tomorrow, Initial, Kudos, Princess Productions, Remarkable Television, Sidney Street, Shine TV, Tiger Aspect, Tigress and Zeppotron. 

Endemol Shine UK also incorporates digital studio Channel Flip, talent agencies Flipside and OP Talent, shortform content producer Electric Robin, as well as Endemol Beyond, whose successes include international formats such as Legends of Gaming, Rule’m Sports and lifestyle brand ICON.The company is part of Endemol Shine Group – the global content creator, producer and distributor with creative operations in over 30 markets, with a portfolio of over 600 revenue generating formats across scripted and non-scripted genres; coupled with digital, gaming, and distribution operations.  

About Unicef 

Unicef is the world’s leading organisation for children, promoting the rights and wellbeing of every child, in everything we do. Together with our partners, we work in 190 countries and territories to translate that commitment into practical action, focusing special effort on reaching the most vulnerable and excluded children, to the benefit of all children, everywhere.

 
Unicef UK raises funds to protect children in danger, transform their lives and build a safer world for tomorrow’s children.  As a registered charity we raise funds through donations from individuals, organisations and companies and we lobby and campaign to keep children safe. Unicef UK also runs programmes in schools, hospitals and with local authorities in the UK. For more information please visit unicef.org.uk

About ITV Responsibility 

ITV is committed to continuing to grow its business in a responsible and transparent way whilst harnessing the power of the nation’s most-loved and most-watched programmes to create long-term change for good.

As a broadcaster at the heart of popular culture, ITV has the opportunity to use its reach to millions of people, to have a positive impact on society. 

The ITV Responsibility strategy focuses on three pillars: People, Planet and Partnerships.

People - To reflect modern society through our programmes, workforce and services, ensuring we’re relevant and accessible to all.
Planet - To increase awareness of environmental sustainability through our programmes whilst reducing the environmental impact of our operations.
Partnerships - To harness the power of our programmes and empower our people to make a difference to communities and causes.
Through on-air appeals and campaigns like Soccer Aid, along with more localised support through community engagement and volunteering, ITV is committed to inspiring, engaging and empowering stakeholders to make a difference.In 2015 more than 30 hours of airtime was dedicated to charitable causes through campaigns and more than £37 million contributed to charitable causes through cash, in-kind support and public donations.


For more information about ITV’s Corporate Responsibility commitments and activities visit itvresponsibility.com