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Tickets are now on sale for Soccer Aid 2016, call 0845 456 2016 or visit

Global footballing icon and Brazilian Legend Pele will be Guest of Honour for the 10th Anniversary of Soccer Aid at Old Trafford on June 5th. Widely regarded as the best player of all time Pele won three World Cups with Brazil and has a host of awards and accolades to his name including holding the World Record for most career goals at an astonishing 1,283 goals in 1,363 games.

Pele says: “I’m delighted to be Guest of Honour at Soccer Aid’s 10th anniversary. It’s such a prestigious event that continues to raise much needed funds for Unicef’s life-saving work for children around the world.” 

Adding: “I’m looking forward to seeing the fantastic footballing legends and celebrities from around the world that have generously given up their time for such a great cause. May the best team win."

Unicef UK Ambassador, Robbie Williams says: “We’re absolutely delighted that Pele will be our Guest of Honour for the 10th Anniversary of Soccer Aid. He’s a global footballing icon and legend of the game and to have him being part of Soccer Aid really is a fantastic honour. It’s a great occasion and we hope to raise much needed funds for the great work Unicef do with children around the world”

Soccer Aid will once again see two star-studded squads go head to head in what promises to be another electrifying match on Sunday 5th June, broadcast live on ITV from Manchester United’s legendary Old Trafford Stadium, all in aid of Unicef, the world’s leading children’s organisation.

The tenth anniversary match promises to be bigger, better and bolder than ever before, as the world’s biggest stars from sport, music, television and film play in a jaw-dropping game to raise money and vital support for Unicef’s work for children in danger.

Soccer Aid is the brainchild of Unicef UK Ambassador Robbie Williams and Jonathan Wilkes and 100% of all public donations will go towards supporting the vital work of Unicef. The money raised through profits from ticket sales and donations will add to the incredible £17 million that has already been raised for Unicef to help provide children with life-saving food, vaccines and clean water, as well as protecting them from violence, exploitation and abuse. Donations to Soccer Aid will be doubled by the UK government. 

This will be the sixth Soccer Aid event, with previous matches held at Wembley in 2008 and at Old Trafford in 2006, 2010, 2012 and 2014 raising over £17 million in total for Unicef. 

Soccer Aid's Social Media campaign can be followed on Facebook at 'Soccer Aid' and @SoccerAid on Twitter and Instagram, also using the hashtag #SoccerAid 

Please quote ticket details in all copy

Tickets now on sale for Soccer Aid 2016, call 0845 456 2016 or visit 

Booking fee applies. Calls charged at 0.75p per minute plus your phone company’s access charge.

Go to to find out more. 


For further information:

Nick Dear, ndear pr 07753 811 918 /
Katie Greenaway (works Mon – Weds), Endemol Shine Press Office, 0208 222 4994 / 
Michele Marsland, Endemol Shine Press Office, 0202 222 4322 /
Rae Langford, Endemol Shine Press Office, 0208 222 4179 /
Gary Smith, ITV Press Office, 0207 157 3016 / 
Helen Wylie, Unicef Press Office, 

About Endemol Shine UK

Endemol Shine UK is behind a diverse range of hits including Big Brother, Black Mirror, Benidorm, Broadchurch, Deal or No Deal, Fortitude, Grantchester, Humans, Masterchef, Mr. Bean, One Born Every Minute, Peaky Blinders, Pointless, Sunday Brunch, The Fall, The Island, Would I Lie to You?, 8 out of 10 Cats and many more. 

Labels within the UK Group include Artists Studio, Bandit Television, Brown Eyed Boy, Cave Bear Productions, Douglas Road, DSP, Dragonfly, Fifty Fathoms, House of Tomorrow, Initial, Kudos, Princess Productions, Remarkable Television, Sidney Street, Shine TV, Tiger Aspect, Tigress and Zeppotron. 

Endemol Shine UK also incorporates digital studio Channel Flip, talent agencies Flipside and OP Talent, shortform content producer Electric Robin, as well as Endemol Beyond, whose successes include international formats such as Legends of Gaming, Rule’m Sports and lifestyle brand ICON.

The company is part of Endemol Shine Group – the global content creator, producer and distributor with creative operations in over 30 markets, with a portfolio of over 600 revenue generating formats across scripted and non-scripted genres; coupled with digital, gaming, and distribution operations.  

About Unicef 

Unicef is the world’s leading organisation for children, promoting the rights and wellbeing of every child, in everything we do. Together with our partners, we work in 190 countries and territories to translate that commitment into practical action, focusing special effort on reaching the most vulnerable and excluded children, to the benefit of all children, everywhere.  

Unicef UK raises funds to protect children in danger, transform their lives and build a safer world for tomorrow’s children.  As a registered charity we raise funds through donations from individuals, organisations and companies and we lobby and campaign to keep children safe. Unicef UK also runs programmes in schools, hospitals and with local authorities in the UK. For more information please visit

About ITV

ITV is committed to continuing to grow its business in a responsible and transparent way whilst harnessing the power of the nation’s most-loved and most-watched programmes to create long-term change for good.
As a broadcaster at the heart of popular culture, ITV has the opportunity to use its reach to millions of people, to have a positive impact on society. 

The ITV Responsibility strategy focuses on three pillars: People, Planet and Partnerships.

People - To reflect modern society through our programmes, workforce and services, ensuring we’re relevant and accessible to all.

Planet - To increase awareness of environmental sustainability through our programmes whilst reducing the environmental impact of our operations.

Partnerships - To harness the power of our programmes and empower our people to make a difference to communities and causes.

Through on-air appeals and campaigns like Soccer Aid, along with more localised support through community engagement and volunteering, ITV is committed to inspiring, engaging and empowering stakeholders to make a difference.

In 2015 more than 30 hours of airtime was dedicated to charitable causes through campaigns and more than £37 million contributed to charitable causes through cash, in-kind support and public donations.

For more information about ITV’s Corporate Responsibility commitments and activities visit

About Triple S Sports and Entertainment Group

Triple S Sports and Entertainment group is a full service management, marketing and TV events agency operating across the sports and entertainment industries. We represent sporting professionals, high profile individuals and leading brands and companies. Some of our clients include Wayne Rooney, Kasper Schmeichel, Demarai Gray, Danny Simpson, Toni Duggan and Coleen Rooney. As well as consulting for leading brands such as Ea sports, Samsung, Pringles, Nike,Jd to name a few . Triple S have successfully been involved in a number of key events and some of the biggest sports entertainment TV events in the UK including Soccer Aid, Rugby Aid, pre-season tours, Sky One’s ‘The Match’, the Alan Shearer Testimonial, Hillsborough 20th anniversary memorial match, Wayne Rooney Street Striker, Joe Calzaghe Gala Dinner and Coleen’s Real Women. The company is part of the Shepherd Offshore Group and has offices in Manchester, Newcastle, London, Dubai and Beijing.

Triple S have been the exclusive football consultant to Soccer Aid for the past 10 years.