In October 2010, UNICEF and Kantar launched Brighter Futures, a partnership to help give underprivileged children a better life and allow them to fulfil their true potential.
The partnership has committed to raise $1 million by 2014 to support projects in Bangladesh, Bolivia and Malawi. Most money will be raised through employee fundraising.
To launch the programme, in celebration of Universal Children’s Day, Kantar employees worldwide sold Brighter Futures wristbands in their offices.
This has been followed by a series of events through 2011.
In 2010 a team of Kantar employees trekked up Mount Kilimanjaro over five days and raised more than $85,000. In November 2011, the company has a 40-strong team cycling from the Andes to the Amazon to raise funds for the partnership.
There are hundreds of charity champions working across the Kantar network to gain support for the programme.
Kantar has been working with UNICEF since 2008. Since then, Kantar corporate and employee fundraising events have raised more than $450,000 for the Malawi’s Children Corners project, where children who have lost their parents to AIDS can receive basic medical help, practical advice and access to a dedicated support worker.
If you would like to make a donation to the Kantar Brighter Futures programme, please go to www.kantarbrighterfutures.com.
