In 2006 Unicef and Pampers united to launch the first ‘1 pack = 1 vaccine’ campaign to help eliminate maternal and newborn tetanus worldwide.
The partnership is now celebrating its tenth successful year and all we have been able to achieve together for mothers and their babies. In the past decade the longstanding partnership has helped eliminate maternal and newborn tetanus in 17 countries. This means an estimated 500,000 newborn babies have been saved and a vaccine has reached a mother and her baby every second. However, sadly there are still 21 countries where this preventable yet fatal disease is still a threat.
As we launch the tenth anniversary campaign with support from Unicef Ambassador and celebrity mum, Emma Bunton, we are inviting people to continue their support and share our wish of eliminating maternal and newborn tetanus everywhere.
From October to December, every time a specially branded pack of Pampers is purchased or someone views or shares our Wish campaign video Pampers will donate the cost of one vaccine to help Unicef in the fight against maternal newborn tetanus.
Together the Pampers and Unicef partnership can continue to help transform lives around the world.