Christmas 2009 promotion

This festive season, IKEA, UNICEF and Save the Children are teaming up to ask customers in the UK to join them in helping to improve education for thousands of children worldwide. Between Saturday 1 November and Wednesday 23 December 2009,  for every IKEA soft toy purchased in its 301 stores worldwide, including 18 stores in the UK, IKEA will donate the equivalent of €1 (£1 in the UK). This money will be split between UNICEF and Save the Children, funding education projects throughout the globe.

To promote this year's Soft Toy campaign IKEA have also created an online choir where you can choose your own soft toy to sing and dance.

Join the online choir

Find your local IKEA store

Activities in previous years

Between 1 November and 23 December 2008, the joint IKEA, UNICEF and Save the Children Christmas fundraising campaign raised over $4 million globally for 16 education projects in 14 countries. IKEA invited customers to support vulnerable children worldwide by purchasing IKEA soft toys. For each soft toy purchased IKEA donated the equivalent of one Euro (£1 here in the UK), which was split between UNICEF and Save the Children education projects.

IKEA and UNICEF have a longstanding international partnership. The soft toy promotion follows the success of the IKEA Brum Bear initiative for UNICEF. BRUM Bear was created by IKEA designers Ivar Ledang and Nanna Ivarssin. For two years from July 2003, IKEA stores around the globe donated the equivalent of £1.50 from the sale of each £5 BRUM Bear to UNICEF. In the UK this raised £108,000, contributing to a global total of £1.5m. The money raised was used to fund UNICEF projects in Angola and Uganda that work with children who are affected by armed conflicts.