The World Photography Organisation and UNICEF are launching a global initiative to raise awareness of children’s rights and mark the 20th anniversary of the United Nations Convention on the Rights of the Child (UNCRC) on 20 November 2009. 

Together, the World Photography Organisation and UNICEF, supported by Sony, are calling on people around the world to pledge one photo, accompanied by a written pledge, portraying one of the five fundamental children’s rights.

World renowned photographers Reza, Mary Ellen Mark, Bruce Davidson and Jonathan Torgovnik have already made photo-pledges along with celebrity UNICEF Ambassadors including David Beckham and Ewan McGregor, who have pledged powerful images personally chosen from field-trips they have taken as part of their role.