This weekend seven-year-old Charlie Simpson will cycle around South Park in Fulham seven times, covering a distance of around five miles. He is doing this to raise money for UNICEF’s Haiti Earthquake Children’s Appeal. His target was £500 but he has raised more than £4000, and counting.

The funds will go to help UNICEF’s work in Haiti where they are leading emergency relief clusters on Water and Sanitation, Education and Nutrition as well as supporting on child protection.

On his JustGiving page Charlie explains: "I want to do a Sponsored Bike Ride for Haiti because there was a big earthquake and loads of people have lost their lives. I want to make some money to buy food, water and tents for everyone in Haiti. I am going to cycle around South Park as many times as possible.

"Please can you sponsor me and all your money will go to UNICEF who are collecting for Haiti," he adds.

Messages from supporters include comments like "A true inspiration", "Great idea little man" and "Well done Charlie - that is a fantastic effort. You are definitely the most philanthropic 7 year old I have ever encountered. Good man!"

UNICEF UK Executive Director David Bull said: "This is a very bold and innovative gesture by Charlie that shows he connects with and not only understands what children his own age must be going through in Haiti but is also wise enough to know that he can help them.

"The little seed – his idea - that he has planted has grown rapidly and his is a place well deserved in the humanitarian world," David continued. "On behalf on the many children in Haiti, I thank Charlie for his effort."

If you would like to help, you can find out how to fundraise for Haiti or visit Charlie's donation page.

UNICEF does not receive money from the DEC nor from the UN budget. We rely on voluntary donations. You can donate online or by calling freefone 0800 316 5353.

For more information, please contact Gemma Parkin or Maeve McClenaghan, UNICEF Press Office, Tel: 020 7336 8922 or 0798 8903621.