Changing children's
lives through sport

We believe that sport has the power to change children’s lives. We’re working to ensure that every child has the right to play.

Sport and play are a crucial part of every child’s life. By taking part in sport, children learn to develop self-confidence, motivate themselves and lead active lifestyles. It’s therefore crucial that sport is safe for children and Unicef is committed to making sport safer for all children around the world through our International Safeguards for Children in Sport.

Our incredible sporting partners and ambassadors use the power of sport as a tool to shine a spotlight on children’s rights and to help raise valuable funds for our work with children.

We work with teams, brands, governing bodies and events to deliver social impact at scale whilst driving key business objectives. Recent partnerships have supported sports organisations to:

• Increase brand profile and equity
• Engage fans and reach new audiences
• Drive digital growth