The Baby Friendly Initiative
Transforming healthcare for babies, their mothers and families in the UK
Support for health professionals during Covid-19
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LEARN MORE ABOUT THE CODE
Visit our resources page for more on the International Code of Marketing of Breastmilk Substitutes.
Infant feeding in emergencies: Protecting maternal and child nutrition
Joint statement and Ukrainian resources now available
About Baby Friendly
Resources
UNICEF UK’s Baby Friendly Initiative has made a real difference in giving our staff the skills and confidence to change the conversation about breastfeeding and early relationship building with parents… Together we can ensure that every single mother and baby receives the very best possible care, at a point in their lives where the information and support we provide will have a profound effect on their future health and development.
Ellie Elkins, Infant Feeding Lead for West Sussex, Sussex Community NHS Foundation Trust