Case Studies

Showcasing best practice in supporting infant feeding and relationship building

Our Achieving Sustainability (Gold) Award celebrates excellent and sustained practice in the support of infant feeding and parent-infant relationships. Below are a selection of case studies which showcase services’ journeys to Gold and top tips.

You can see the full list of all Baby Friendly accreditation on our awards table.

The Baby Friendly team gives support, encouragement, direction and importantly belief - a belief that it is possible to change lives, not just by increasing breastfeeding rates but also by enhancing the feeding experience and the closeness felt between a mum and her baby.
Sue Henry, East Lancashire Hospitals NHS Trust
We’re now completely owning, living and breathing the Baby Friendly standards ... we were delighted that 100% of parents surveyed as part of our Gold assessment reported that staff treated them with kindness.
Janet Dalzell, NHS Tayside Health Visitor and Family Nurse Services

This page is updated quarterly. Last updated 12 March 2021.

(Header image courtesy of Epsom & St Helier University Hospitals NHS Trust)

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