Gold Awards and Case Studies

Showcasing best practice in supporting infant feeding and relationship building

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Our Achieving Sustainability (Gold) Award celebrates excellent and sustained practice in the support of infant feeding and parent-infant relationships. Below are the UK services which have achieved Gold, as well as case studies showcasing their journeys and sharing top tips for other services.

You can see the full list of all Baby Friendly accreditation on our awards table.

Maternity

The maternity services that have achieved the Gold Award are:

North West

South West

  • Somerset NHS Foundation Trust

South East

Yorkshire & Humber

  • Calderdale and Huddersfield NHS Foundation Trust – Calderdale is the first area in England to achieve Gold across both maternity and health visiting services
  • Harrogate District Hospital

Northern Ireland

  • Antrim & Causeway Hospital, NHSCT
  • Southern Sector WHSCT Maternity

Scotland

  • NHS Fife Maternity Services
  • NHS Tayside Maternity Services
  • Borders General Hospital

Neonatal

The neonatal services that have achieved the Gold Award are:

  • Special Care Baby Unit Harrogate & District NHS Foundation Trust
  • Neonatal Unit, Royal Devon and Exeter NHS Foundation Trust
The Baby Friendly team gives support, encouragement, direction and importantly belief - a belief that it is possible to change lives, not just by increasing breastfeeding rates but also by enhancing the feeding experience and the closeness felt between a mum and her baby.
Sue Henry, East Lancashire Hospitals NHS Trust

Community

The Health Visiting Services and Children’s centres that have achieved the Gold Award are:

East

  • Bedfordshire Community Health
  • Hertfordshire Community NHS Trust

East Midlands

  • Nottinghamshire Healthcare NHS FT Health Visiting Service

London

  • Central London Community Healthcare (inner boroughs)

North East

  • Harrogate and District NHS Foundation Trust – County Durham Health Visiting Service
  • Northumbria Healthcare NHS Foundation Trust (Child Health Business Unit)
  • North Tyneside Council 0-19 Children’s public health service

North West

  • Blackburn with Darwen Health Visiting Service and Children’s centres
  • Lancashire Health Young People and Families Service and Children and Family Wellbeing Service
  • Salford Universal 0-10 Children’s Services Health Visiting Service and Children’s Centres
  • Wrightington Wigan and Leigh NHS FT Community Service

South East

  • Sussex Community NHS Foundation Trust (West Sussex)

South West

  • HV Service, Sirona Care and Health North Somerset & North Somerset Council Children’s Centres

West Midlands

  • Solihull Healthy Child Programme (0-19 years) Service, South Warwickshire NHS FT
  • Midlands Partnership NHS FT Health Visiting Service

Yorkshire & Humber

  • Leeds Community Healthcare – read Leeds Community Healthcare’s case study (pdf) – showcasing innovative work to encourage multi-generational support of breastfeeding
  • Locala PHEYS Supporting families (0-5 Year’s Service) Calderdale – Calderdale is the first area in England to achieve Gold across both maternity and health visiting services
  • Humber Teaching NHS Foundation Trust ISPHNS & East Riding of Yorkshire Council Children’s Centres (joint award) – read Humber & East Riding’s case study (pdf) here
  • Sheffield Children’s NHS Foundation Trust – Community Wellbeing and Mental Health 0-19 Service
  • Sheffield City Council Commissioning, Inclusion and Learning Services Family Centres

Northern Ireland

  • NHSCT Public Health Nursing Teams, Northern Health and Social Care Trust
  • Southern Sector, Western Health and Social Care Trust
  • SEHSCT Health Visiting Service
  • North & West Belfast Sure Starts

Scotland

  • Argyll & Bute HSCP
  • NHS Greater Glasgow & Clyde:
    • East Dunbartonshire HSCP
    • East Renfrewshire HSCP
    • Inverclyde HSCP
    • North East Glasgow HSCP
    • North West Glasgow HSCP
    • Renfrewshire HSCP
    • South Sector Glasgow HSCP
    • West Dunbartonshire HSCP
  • NHS Tayside HSCP – read NHS Tayside’s case study (pdf) – highlighting the value of putting families at the heart of care, enabling parents to help shape the services.

University

The universities that have achieved the Gold Award are:

  • University of West London (Midwifery)
  • University of Salford (Midwifery)

The maternity services that have achieved the Gold Award are:

This page is updated quarterly. Last updated 12 March 2021.

(Header image courtesy of Epsom & St Helier University Hospitals NHS Trust)

We’re now completely owning, living and breathing the Baby Friendly standards ... we were delighted that 100% of parents surveyed as part of our Gold assessment reported that staff treated them with kindness.
Janet Dalzell, NHS Tayside Health Visitor and Family Nurse Services

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