Evidence and rationale: The Unicef UK Baby Friendly Standards

The evidence and rationale for the Unicef UK Baby Friendly Initiative standards, published in 2013, brings together all the evidence behind Baby Friendly’s  standards around breastfeeding and relationship-building.

Its aim is to collate the considerable body of knowledge and skills, research, practice and policy into one place. The work critically analyses the available evidence and highlights both good practice and gaps in the current information.

Please also consult this website for the most recent major evidence for the importance of breastfeeding and the effectiveness of the Baby Friendly Initiative:


The Evidence and Rationale for the UNICEF UK Baby Friendly Initiative Standards