Implementing the Baby Friendly standards

In 2012, Unicef UK Baby Friendly Initiative published revised standards for maternity, neonatal, health visiting (or specialist public health nursing) and children’s centre (or equivalent early years’ community settings) services.

These were the result of a large consultation involving clinicians, academics, policy makers and mothers. These new standards incorporate the previous standards as specified in the Ten Steps to Successful Breastfeeding and Seven Point Plan for Sustaining Breastfeeding in the Community, but update and expand them to fully reflect the evidence base on delivering the best outcomes for mother and babies in the UK.

As experience of implementing the standards grows, there will be ongoing evaluation to ensure that the standards are as effective and robust as possible; we hope that you will help us with this by sharing your experiences and suggestions for improvements.