This infosheet will support services which are implementing the Baby Friendly Achieving Sustainability standards to understand the role of the Baby Friendly Guardian and identify suitable candidates.
In 2016 the Unicef UK Baby Friendly Initiative introduced new Achieving Sustainability (AS) standards which are intended to support all services working towards or maintaining Baby Friendly accreditation to sustain the changes made over the longer term. The AS standards are divided into four interlinking themes – Leadership, Culture, Monitoring and Progression. Under the Leadership theme is a standard requiring the appointment of a Baby Friendly Guardian. This infosheet provides detailed information on the role of the Guardian and a sample letter which you can send to potential Guardians in your service if you wish, along with details of your service’s progress with Baby Friendly.