Top tips from Baby Friendly Services

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Here are some tips from experienced Infant Feeding Leads on what has helped them work towards accreditation:

  • “Have a really clear view yourself of what Unicef UK Baby Friendly Initiative care looks like. In other words, what would a mother’s journey through a Baby Friendly facility look like” (watch Baby Friendly videos on skin to skin, and breastfeeding and relationships in the early days, to get an idea of the care mothers and babies should expect from a Baby Friendly unit)
  • “Do a baseline audit of care right at the beginning, then you can make comparisons as care improves.”
  • “Get the senior management on side, they are vital to helping you.”
  • “Don’t let any member of staff escape a practical skills review.”
  • “Audit, audit, audit, using the Baby Friendly audit tool – feed back the results, keep everyone informed.”
  • “Be flexible, especially when providing the training for doctors – someone has been up all night, someone is on call, be prepared to follow them up.” (Baby Friendly offers e-learning packages for paediatricians)
  • “Be tenacious!”
  • “Keep your action plan up to date and make sure you stick to it. Make sure that you and your key worker team are consistent in what you say and what you expect regarding the standards.”

Case studies are also available in the Baby Friendly’s evidence document which illustrate the exciting innovations trusts and services have delivered as part of their work towards implementing breastfeeding and early child support strategies.

Read more information on implementing Baby Friendly, and why it’s worth investing in breastfeeding and early childhood development.

To hear our supporters’ stories about their journey to accreditation, see our blog.

Share your Baby Friendly story

We would love to hear the story of how you achieved full Baby Friendly accreditation. To submit, please email us with the following information: unit name, date of accreditation, details of the biggest challenge you faced and your proudest moment in your accreditation journey, along with a photo.