{"id":19843,"date":"2025-02-14T15:35:34","date_gmt":"2025-02-14T15:35:34","guid":{"rendered":"https:\/\/www.unicef.org.uk\/babyfriendly\/?page_id=19843"},"modified":"2025-03-27T14:48:28","modified_gmt":"2025-03-27T14:48:28","slug":"baby-friendlys-response-to-cma-report","status":"publish","type":"page","link":"https:\/\/www.unicef.org.uk\/babyfriendly\/baby-friendlys-response-to-cma-report\/","title":{"rendered":"Competition and Markets Authority: Baby Friendly&#8217;s Response"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":392,"featured_media":19951,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_searchwp_excluded":"","footnotes":""},"categories":[],"tags":[],"folder":[],"class_list":["post-19843","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Competition and Markets Authority: Baby Friendly&#039;s Response - Baby Friendly Initiative<\/title>\n<meta name=\"description\" content=\"The Competition and Markets Authority&#039;s final report offers comprehensive analysis around the unaffordable prices of infant formula.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.unicef.org.uk\/babyfriendly\/baby-friendlys-response-to-cma-report\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Competition and Markets Authority: Baby Friendly&#039;s Response - Baby Friendly Initiative\" \/>\n<meta property=\"og:description\" content=\"The Competition and Markets Authority&#039;s final report offers comprehensive analysis around the unaffordable prices of infant formula.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.unicef.org.uk\/babyfriendly\/baby-friendlys-response-to-cma-report\/\" \/>\n<meta property=\"og:site_name\" content=\"Baby Friendly Initiative\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-27T14:48:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.unicef.org.uk\/babyfriendly\/wp-content\/uploads\/sites\/2\/2025\/03\/CMA-report.png\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.unicef.org.uk\/babyfriendly\/baby-friendlys-response-to-cma-report\/\",\"url\":\"https:\/\/www.unicef.org.uk\/babyfriendly\/baby-friendlys-response-to-cma-report\/\",\"name\":\"Competition and Markets Authority: Baby Friendly's Response - Baby Friendly Initiative\",\"isPartOf\":{\"@id\":\"https:\/\/www.unicef.org.uk\/babyfriendly\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.unicef.org.uk\/babyfriendly\/baby-friendlys-response-to-cma-report\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.unicef.org.uk\/babyfriendly\/baby-friendlys-response-to-cma-report\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.unicef.org.uk\/babyfriendly\/wp-content\/uploads\/sites\/2\/2025\/03\/CMA-report.png\",\"datePublished\":\"2025-02-14T15:35:34+00:00\",\"dateModified\":\"2025-03-27T14:48:28+00:00\",\"description\":\"The Competition and Markets Authority's final report offers comprehensive analysis around the unaffordable prices of infant formula.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.unicef.org.uk\/babyfriendly\/baby-friendlys-response-to-cma-report\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.unicef.org.uk\/babyfriendly\/baby-friendlys-response-to-cma-report\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.unicef.org.uk\/babyfriendly\/baby-friendlys-response-to-cma-report\/#primaryimage\",\"url\":\"https:\/\/www.unicef.org.uk\/babyfriendly\/wp-content\/uploads\/sites\/2\/2025\/03\/CMA-report.png\",\"contentUrl\":\"https:\/\/www.unicef.org.uk\/babyfriendly\/wp-content\/uploads\/sites\/2\/2025\/03\/CMA-report.png\",\"width\":600,\"height\":600},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.unicef.org.uk\/babyfriendly\/baby-friendlys-response-to-cma-report\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.unicef.org.uk\/babyfriendly\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Competition and Markets Authority: Baby Friendly&#8217;s Response\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.unicef.org.uk\/babyfriendly\/#website\",\"url\":\"https:\/\/www.unicef.org.uk\/babyfriendly\/\",\"name\":\"Baby Friendly Initiative\",\"description\":\"UNICEF UK\",\"publisher\":{\"@id\":\"https:\/\/www.unicef.org.uk\/babyfriendly\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.unicef.org.uk\/babyfriendly\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.unicef.org.uk\/babyfriendly\/#organization\",\"name\":\"Unicef UK\",\"url\":\"https:\/\/www.unicef.org.uk\/babyfriendly\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.unicef.org.uk\/babyfriendly\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.unicef.org.uk\/babyfriendly\/wp-content\/uploads\/sites\/2\/2016\/08\/square_logo-x2.png\",\"contentUrl\":\"https:\/\/www.unicef.org.uk\/babyfriendly\/wp-content\/uploads\/sites\/2\/2016\/08\/square_logo-x2.png\",\"width\":388,\"height\":342,\"caption\":\"Unicef UK\"},\"image\":{\"@id\":\"https:\/\/www.unicef.org.uk\/babyfriendly\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Competition and Markets Authority: Baby Friendly's Response - Baby Friendly Initiative","description":"The Competition and Markets Authority's final report offers comprehensive analysis around the unaffordable prices of infant formula.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.unicef.org.uk\/babyfriendly\/baby-friendlys-response-to-cma-report\/","og_locale":"en_GB","og_type":"article","og_title":"Competition and Markets Authority: Baby Friendly's Response - Baby Friendly Initiative","og_description":"The Competition and Markets Authority's final report offers comprehensive analysis around the unaffordable prices of infant formula.","og_url":"https:\/\/www.unicef.org.uk\/babyfriendly\/baby-friendlys-response-to-cma-report\/","og_site_name":"Baby Friendly Initiative","article_modified_time":"2025-03-27T14:48:28+00:00","og_image":[{"width":600,"height":600,"url":"https:\/\/www.unicef.org.uk\/babyfriendly\/wp-content\/uploads\/sites\/2\/2025\/03\/CMA-report.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Estimated reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.unicef.org.uk\/babyfriendly\/baby-friendlys-response-to-cma-report\/","url":"https:\/\/www.unicef.org.uk\/babyfriendly\/baby-friendlys-response-to-cma-report\/","name":"Competition and Markets Authority: Baby Friendly's Response - Baby Friendly Initiative","isPartOf":{"@id":"https:\/\/www.unicef.org.uk\/babyfriendly\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.unicef.org.uk\/babyfriendly\/baby-friendlys-response-to-cma-report\/#primaryimage"},"image":{"@id":"https:\/\/www.unicef.org.uk\/babyfriendly\/baby-friendlys-response-to-cma-report\/#primaryimage"},"thumbnailUrl":"https:\/\/www.unicef.org.uk\/babyfriendly\/wp-content\/uploads\/sites\/2\/2025\/03\/CMA-report.png","datePublished":"2025-02-14T15:35:34+00:00","dateModified":"2025-03-27T14:48:28+00:00","description":"The Competition and Markets Authority's final report offers comprehensive analysis around the unaffordable prices of infant formula.","breadcrumb":{"@id":"https:\/\/www.unicef.org.uk\/babyfriendly\/baby-friendlys-response-to-cma-report\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.unicef.org.uk\/babyfriendly\/baby-friendlys-response-to-cma-report\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.unicef.org.uk\/babyfriendly\/baby-friendlys-response-to-cma-report\/#primaryimage","url":"https:\/\/www.unicef.org.uk\/babyfriendly\/wp-content\/uploads\/sites\/2\/2025\/03\/CMA-report.png","contentUrl":"https:\/\/www.unicef.org.uk\/babyfriendly\/wp-content\/uploads\/sites\/2\/2025\/03\/CMA-report.png","width":600,"height":600},{"@type":"BreadcrumbList","@id":"https:\/\/www.unicef.org.uk\/babyfriendly\/baby-friendlys-response-to-cma-report\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.unicef.org.uk\/babyfriendly\/"},{"@type":"ListItem","position":2,"name":"Competition and Markets Authority: Baby Friendly&#8217;s Response"}]},{"@type":"WebSite","@id":"https:\/\/www.unicef.org.uk\/babyfriendly\/#website","url":"https:\/\/www.unicef.org.uk\/babyfriendly\/","name":"Baby Friendly Initiative","description":"UNICEF UK","publisher":{"@id":"https:\/\/www.unicef.org.uk\/babyfriendly\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.unicef.org.uk\/babyfriendly\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.unicef.org.uk\/babyfriendly\/#organization","name":"Unicef UK","url":"https:\/\/www.unicef.org.uk\/babyfriendly\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.unicef.org.uk\/babyfriendly\/#\/schema\/logo\/image\/","url":"https:\/\/www.unicef.org.uk\/babyfriendly\/wp-content\/uploads\/sites\/2\/2016\/08\/square_logo-x2.png","contentUrl":"https:\/\/www.unicef.org.uk\/babyfriendly\/wp-content\/uploads\/sites\/2\/2016\/08\/square_logo-x2.png","width":388,"height":342,"caption":"Unicef UK"},"image":{"@id":"https:\/\/www.unicef.org.uk\/babyfriendly\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.unicef.org.uk\/babyfriendly\/wp-json\/wp\/v2\/pages\/19843","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.unicef.org.uk\/babyfriendly\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.unicef.org.uk\/babyfriendly\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.unicef.org.uk\/babyfriendly\/wp-json\/wp\/v2\/users\/392"}],"replies":[{"embeddable":true,"href":"https:\/\/www.unicef.org.uk\/babyfriendly\/wp-json\/wp\/v2\/comments?post=19843"}],"version-history":[{"count":0,"href":"https:\/\/www.unicef.org.uk\/babyfriendly\/wp-json\/wp\/v2\/pages\/19843\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.unicef.org.uk\/babyfriendly\/wp-json\/wp\/v2\/media\/19951"}],"wp:attachment":[{"href":"https:\/\/www.unicef.org.uk\/babyfriendly\/wp-json\/wp\/v2\/media?parent=19843"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.unicef.org.uk\/babyfriendly\/wp-json\/wp\/v2\/categories?post=19843"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.unicef.org.uk\/babyfriendly\/wp-json\/wp\/v2\/tags?post=19843"},{"taxonomy":"folder","embeddable":true,"href":"https:\/\/www.unicef.org.uk\/babyfriendly\/wp-json\/wp\/v2\/folder?post=19843"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}