{"id":11904,"date":"2020-10-26T16:13:08","date_gmt":"2020-10-26T16:13:08","guid":{"rendered":"https:\/\/www.unicef.org.uk\/babyfriendly\/?p=11904"},"modified":"2020-10-26T16:16:54","modified_gmt":"2020-10-26T16:16:54","slug":"marketing-infant-milk","status":"publish","type":"post","link":"https:\/\/www.unicef.org.uk\/babyfriendly\/marketing-infant-milk\/","title":{"rendered":"New report now available – Marketing of infant milk in the UK: what do parents see and believe?"},"content":{"rendered":"

In 2019, First Steps Nutrition Trust commissioned Swansea University to undertake an evaluation of parents\u2019 perceptions of marketing of infant milks from a UK perspective. The new report: Marketing of infant milk in the UK: what do parents see and believe?<\/a> is now available, produced by authors Professor Amy Brown, Professor Child Public Health; Dr Sara Jones, Research officer and Elisabeth Evans, IBCLC and Lecturer in Midwifery.<\/p>\n","protected":false},"excerpt":{"rendered":"

In 2019, First Steps Nutrition Trust commissioned Swansea University to undertake an evaluation of parents\u2019 perceptions of marketing of infant milks from a UK perspective. The new report: Marketing of infant milk in the UK: what do parents see and believe? is now available, produced by authors Professor Amy Brown, Professor Child Public Health; Dr […]<\/p>\n","protected":false},"author":392,"featured_media":10784,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":"","footnotes":""},"categories":[1],"tags":[],"post_folder":[],"class_list":["post-11904","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"\nNew report now available - Marketing of infant milk in the UK: what do parents see and believe? - Baby Friendly Initiative<\/title>\n<meta name=\"description\" content=\"A new report commissioned by First Steps Nutrition Trust undertakes an evaluation to parents\u2019 perceptions of marketing of infant milks from a UK perspective.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.unicef.org.uk\/babyfriendly\/marketing-infant-milk\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New report now available - Marketing of infant milk in the UK: what do parents see and believe? - Baby Friendly Initiative\" \/>\n<meta property=\"og:description\" content=\"A new report commissioned by First Steps Nutrition Trust undertakes an evaluation to parents\u2019 perceptions of marketing of infant milks from a UK perspective.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.unicef.org.uk\/babyfriendly\/marketing-infant-milk\/\" \/>\n<meta property=\"og:site_name\" content=\"Baby Friendly Initiative\" \/>\n<meta property=\"article:published_time\" content=\"2020-10-26T16:13:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-10-26T16:16:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.unicef.org.uk\/babyfriendly\/wp-content\/uploads\/sites\/2\/2020\/02\/Unicef-UK-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"664\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"maloner\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"maloner\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.unicef.org.uk\/babyfriendly\/marketing-infant-milk\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.unicef.org.uk\/babyfriendly\/marketing-infant-milk\/\"},\"author\":{\"name\":\"maloner\",\"@id\":\"https:\/\/www.unicef.org.uk\/babyfriendly\/#\/schema\/person\/3b0db3674a1f6dc03cf4a9811c72aee0\"},\"headline\":\"New report now available – Marketing of infant milk in the UK: what do parents see and believe?\",\"datePublished\":\"2020-10-26T16:13:08+00:00\",\"dateModified\":\"2020-10-26T16:16:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.unicef.org.uk\/babyfriendly\/marketing-infant-milk\/\"},\"wordCount\":84,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.unicef.org.uk\/babyfriendly\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.unicef.org.uk\/babyfriendly\/marketing-infant-milk\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.unicef.org.uk\/babyfriendly\/wp-content\/uploads\/sites\/2\/2020\/02\/Unicef-UK-1.png\",\"articleSection\":[\"Uncategorized\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.unicef.org.uk\/babyfriendly\/marketing-infant-milk\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.unicef.org.uk\/babyfriendly\/marketing-infant-milk\/\",\"url\":\"https:\/\/www.unicef.org.uk\/babyfriendly\/marketing-infant-milk\/\",\"name\":\"New report now available - Marketing of infant milk in the UK: what do parents see and believe? - Baby Friendly Initiative\",\"isPartOf\":{\"@id\":\"https:\/\/www.unicef.org.uk\/babyfriendly\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.unicef.org.uk\/babyfriendly\/marketing-infant-milk\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.unicef.org.uk\/babyfriendly\/marketing-infant-milk\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.unicef.org.uk\/babyfriendly\/wp-content\/uploads\/sites\/2\/2020\/02\/Unicef-UK-1.png\",\"datePublished\":\"2020-10-26T16:13:08+00:00\",\"dateModified\":\"2020-10-26T16:16:54+00:00\",\"description\":\"A new report commissioned by First Steps Nutrition Trust undertakes an evaluation to parents\u2019 perceptions of marketing of infant milks from a UK perspective.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.unicef.org.uk\/babyfriendly\/marketing-infant-milk\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.unicef.org.uk\/babyfriendly\/marketing-infant-milk\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.unicef.org.uk\/babyfriendly\/marketing-infant-milk\/#primaryimage\",\"url\":\"https:\/\/www.unicef.org.uk\/babyfriendly\/wp-content\/uploads\/sites\/2\/2020\/02\/Unicef-UK-1.png\",\"contentUrl\":\"https:\/\/www.unicef.org.uk\/babyfriendly\/wp-content\/uploads\/sites\/2\/2020\/02\/Unicef-UK-1.png\",\"width\":1500,\"height\":664},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.unicef.org.uk\/babyfriendly\/marketing-infant-milk\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.unicef.org.uk\/babyfriendly\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"New report now available – Marketing of infant milk in the UK: what do parents see and believe?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.unicef.org.uk\/babyfriendly\/#website\",\"url\":\"https:\/\/www.unicef.org.uk\/babyfriendly\/\",\"name\":\"Baby Friendly Initiative\",\"description\":\"UNICEF UK\",\"publisher\":{\"@id\":\"https:\/\/www.unicef.org.uk\/babyfriendly\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.unicef.org.uk\/babyfriendly\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.unicef.org.uk\/babyfriendly\/#organization\",\"name\":\"Unicef UK\",\"url\":\"https:\/\/www.unicef.org.uk\/babyfriendly\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.unicef.org.uk\/babyfriendly\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.unicef.org.uk\/babyfriendly\/wp-content\/uploads\/sites\/2\/2016\/08\/square_logo-x2.png\",\"contentUrl\":\"https:\/\/www.unicef.org.uk\/babyfriendly\/wp-content\/uploads\/sites\/2\/2016\/08\/square_logo-x2.png\",\"width\":388,\"height\":342,\"caption\":\"Unicef UK\"},\"image\":{\"@id\":\"https:\/\/www.unicef.org.uk\/babyfriendly\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.unicef.org.uk\/babyfriendly\/#\/schema\/person\/3b0db3674a1f6dc03cf4a9811c72aee0\",\"name\":\"maloner\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.unicef.org.uk\/babyfriendly\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/a350b3e4895dfc3c95a1a4482557043a5ad0f5f6db88d085d5cdb54cd9a315d6?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/a350b3e4895dfc3c95a1a4482557043a5ad0f5f6db88d085d5cdb54cd9a315d6?s=96&d=mm&r=g\",\"caption\":\"maloner\"},\"url\":\"https:\/\/www.unicef.org.uk\/babyfriendly\/author\/maloner\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"New report now available - Marketing of infant milk in the UK: what do parents see and believe? - Baby Friendly Initiative","description":"A new report commissioned by First Steps Nutrition Trust undertakes an evaluation to parents\u2019 perceptions of marketing of infant milks from a UK perspective.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.unicef.org.uk\/babyfriendly\/marketing-infant-milk\/","og_locale":"en_GB","og_type":"article","og_title":"New report now available - Marketing of infant milk in the UK: what do parents see and believe? - Baby Friendly Initiative","og_description":"A new report commissioned by First Steps Nutrition Trust undertakes an evaluation to parents\u2019 perceptions of marketing of infant milks from a UK perspective.","og_url":"https:\/\/www.unicef.org.uk\/babyfriendly\/marketing-infant-milk\/","og_site_name":"Baby Friendly Initiative","article_published_time":"2020-10-26T16:13:08+00:00","article_modified_time":"2020-10-26T16:16:54+00:00","og_image":[{"width":1500,"height":664,"url":"https:\/\/www.unicef.org.uk\/babyfriendly\/wp-content\/uploads\/sites\/2\/2020\/02\/Unicef-UK-1.png","type":"image\/png"}],"author":"maloner","twitter_card":"summary_large_image","twitter_misc":{"Written by":"maloner"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.unicef.org.uk\/babyfriendly\/marketing-infant-milk\/#article","isPartOf":{"@id":"https:\/\/www.unicef.org.uk\/babyfriendly\/marketing-infant-milk\/"},"author":{"name":"maloner","@id":"https:\/\/www.unicef.org.uk\/babyfriendly\/#\/schema\/person\/3b0db3674a1f6dc03cf4a9811c72aee0"},"headline":"New report now available – Marketing of infant milk in the UK: what do parents see and believe?","datePublished":"2020-10-26T16:13:08+00:00","dateModified":"2020-10-26T16:16:54+00:00","mainEntityOfPage":{"@id":"https:\/\/www.unicef.org.uk\/babyfriendly\/marketing-infant-milk\/"},"wordCount":84,"commentCount":0,"publisher":{"@id":"https:\/\/www.unicef.org.uk\/babyfriendly\/#organization"},"image":{"@id":"https:\/\/www.unicef.org.uk\/babyfriendly\/marketing-infant-milk\/#primaryimage"},"thumbnailUrl":"https:\/\/www.unicef.org.uk\/babyfriendly\/wp-content\/uploads\/sites\/2\/2020\/02\/Unicef-UK-1.png","articleSection":["Uncategorized"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.unicef.org.uk\/babyfriendly\/marketing-infant-milk\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.unicef.org.uk\/babyfriendly\/marketing-infant-milk\/","url":"https:\/\/www.unicef.org.uk\/babyfriendly\/marketing-infant-milk\/","name":"New report now available - Marketing of infant milk in the UK: what do parents see and believe? - Baby Friendly Initiative","isPartOf":{"@id":"https:\/\/www.unicef.org.uk\/babyfriendly\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.unicef.org.uk\/babyfriendly\/marketing-infant-milk\/#primaryimage"},"image":{"@id":"https:\/\/www.unicef.org.uk\/babyfriendly\/marketing-infant-milk\/#primaryimage"},"thumbnailUrl":"https:\/\/www.unicef.org.uk\/babyfriendly\/wp-content\/uploads\/sites\/2\/2020\/02\/Unicef-UK-1.png","datePublished":"2020-10-26T16:13:08+00:00","dateModified":"2020-10-26T16:16:54+00:00","description":"A new report commissioned by First Steps Nutrition Trust undertakes an evaluation to parents\u2019 perceptions of marketing of infant milks from a UK perspective.","breadcrumb":{"@id":"https:\/\/www.unicef.org.uk\/babyfriendly\/marketing-infant-milk\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.unicef.org.uk\/babyfriendly\/marketing-infant-milk\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.unicef.org.uk\/babyfriendly\/marketing-infant-milk\/#primaryimage","url":"https:\/\/www.unicef.org.uk\/babyfriendly\/wp-content\/uploads\/sites\/2\/2020\/02\/Unicef-UK-1.png","contentUrl":"https:\/\/www.unicef.org.uk\/babyfriendly\/wp-content\/uploads\/sites\/2\/2020\/02\/Unicef-UK-1.png","width":1500,"height":664},{"@type":"BreadcrumbList","@id":"https:\/\/www.unicef.org.uk\/babyfriendly\/marketing-infant-milk\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.unicef.org.uk\/babyfriendly\/"},{"@type":"ListItem","position":2,"name":"New report now available – Marketing of infant milk in the UK: what do parents see and believe?"}]},{"@type":"WebSite","@id":"https:\/\/www.unicef.org.uk\/babyfriendly\/#website","url":"https:\/\/www.unicef.org.uk\/babyfriendly\/","name":"Baby Friendly Initiative","description":"UNICEF UK","publisher":{"@id":"https:\/\/www.unicef.org.uk\/babyfriendly\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.unicef.org.uk\/babyfriendly\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.unicef.org.uk\/babyfriendly\/#organization","name":"Unicef UK","url":"https:\/\/www.unicef.org.uk\/babyfriendly\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.unicef.org.uk\/babyfriendly\/#\/schema\/logo\/image\/","url":"https:\/\/www.unicef.org.uk\/babyfriendly\/wp-content\/uploads\/sites\/2\/2016\/08\/square_logo-x2.png","contentUrl":"https:\/\/www.unicef.org.uk\/babyfriendly\/wp-content\/uploads\/sites\/2\/2016\/08\/square_logo-x2.png","width":388,"height":342,"caption":"Unicef UK"},"image":{"@id":"https:\/\/www.unicef.org.uk\/babyfriendly\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.unicef.org.uk\/babyfriendly\/#\/schema\/person\/3b0db3674a1f6dc03cf4a9811c72aee0","name":"maloner","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.unicef.org.uk\/babyfriendly\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/a350b3e4895dfc3c95a1a4482557043a5ad0f5f6db88d085d5cdb54cd9a315d6?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a350b3e4895dfc3c95a1a4482557043a5ad0f5f6db88d085d5cdb54cd9a315d6?s=96&d=mm&r=g","caption":"maloner"},"url":"https:\/\/www.unicef.org.uk\/babyfriendly\/author\/maloner\/"}]}},"_links":{"self":[{"href":"https:\/\/www.unicef.org.uk\/babyfriendly\/wp-json\/wp\/v2\/posts\/11904","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.unicef.org.uk\/babyfriendly\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.unicef.org.uk\/babyfriendly\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.unicef.org.uk\/babyfriendly\/wp-json\/wp\/v2\/users\/392"}],"replies":[{"embeddable":true,"href":"https:\/\/www.unicef.org.uk\/babyfriendly\/wp-json\/wp\/v2\/comments?post=11904"}],"version-history":[{"count":0,"href":"https:\/\/www.unicef.org.uk\/babyfriendly\/wp-json\/wp\/v2\/posts\/11904\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.unicef.org.uk\/babyfriendly\/wp-json\/wp\/v2\/media\/10784"}],"wp:attachment":[{"href":"https:\/\/www.unicef.org.uk\/babyfriendly\/wp-json\/wp\/v2\/media?parent=11904"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.unicef.org.uk\/babyfriendly\/wp-json\/wp\/v2\/categories?post=11904"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.unicef.org.uk\/babyfriendly\/wp-json\/wp\/v2\/tags?post=11904"},{"taxonomy":"post_folder","embeddable":true,"href":"https:\/\/www.unicef.org.uk\/babyfriendly\/wp-json\/wp\/v2\/post_folder?post=11904"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}