{"id":19809,"date":"2025-02-10T16:29:31","date_gmt":"2025-02-10T16:29:31","guid":{"rendered":"https:\/\/www.unicef.org.uk\/babyfriendly\/?p=19809"},"modified":"2025-02-20T11:18:26","modified_gmt":"2025-02-20T11:18:26","slug":"foundation-standards-factsheet","status":"publish","type":"post","link":"https:\/\/www.unicef.org.uk\/babyfriendly\/foundation-standards-factsheet\/","title":{"rendered":"Foundation Standards factsheet"},"content":{"rendered":"<p>Learn more about the changes to the Foundation Standards and what this means for your Baby Friendly journey.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learn more about the changes to the Foundation Standards and what this means for your Baby Friendly journey.<\/p>\n","protected":false},"author":392,"featured_media":19810,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":"","footnotes":""},"categories":[3,24],"tags":[],"post_folder":[],"class_list":["post-19809","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-resource"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Foundation Standards factsheet - Baby Friendly Initiative<\/title>\n<meta name=\"description\" content=\"Learn more about the changes to the Foundation Standards and what this means for your Baby Friendly journey\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.unicef.org.uk\/babyfriendly\/foundation-standards-factsheet\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Foundation Standards factsheet - Baby Friendly Initiative\" \/>\n<meta property=\"og:description\" content=\"Learn more about the changes to the Foundation Standards and what this means for your Baby Friendly journey\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.unicef.org.uk\/babyfriendly\/foundation-standards-factsheet\/\" \/>\n<meta property=\"og:site_name\" content=\"Baby Friendly Initiative\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-10T16:29:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-20T11:18:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.unicef.org.uk\/babyfriendly\/wp-content\/uploads\/sites\/2\/2025\/02\/Foundations-Standards-fact-sheet.png\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"maloner\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"maloner\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.unicef.org.uk\\\/babyfriendly\\\/foundation-standards-factsheet\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.unicef.org.uk\\\/babyfriendly\\\/foundation-standards-factsheet\\\/\"},\"author\":{\"name\":\"maloner\",\"@id\":\"https:\\\/\\\/www.unicef.org.uk\\\/babyfriendly\\\/#\\\/schema\\\/person\\\/3b0db3674a1f6dc03cf4a9811c72aee0\"},\"headline\":\"Foundation Standards factsheet\",\"datePublished\":\"2025-02-10T16:29:31+00:00\",\"dateModified\":\"2025-02-20T11:18:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.unicef.org.uk\\\/babyfriendly\\\/foundation-standards-factsheet\\\/\"},\"wordCount\":21,\"publisher\":{\"@id\":\"https:\\\/\\\/www.unicef.org.uk\\\/babyfriendly\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.unicef.org.uk\\\/babyfriendly\\\/foundation-standards-factsheet\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.unicef.org.uk\\\/babyfriendly\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2025\\\/02\\\/Foundations-Standards-fact-sheet.png\",\"articleSection\":[\"News and Blog\",\"Resource\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.unicef.org.uk\\\/babyfriendly\\\/foundation-standards-factsheet\\\/\",\"url\":\"https:\\\/\\\/www.unicef.org.uk\\\/babyfriendly\\\/foundation-standards-factsheet\\\/\",\"name\":\"Foundation Standards factsheet - Baby Friendly Initiative\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.unicef.org.uk\\\/babyfriendly\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.unicef.org.uk\\\/babyfriendly\\\/foundation-standards-factsheet\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.unicef.org.uk\\\/babyfriendly\\\/foundation-standards-factsheet\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.unicef.org.uk\\\/babyfriendly\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2025\\\/02\\\/Foundations-Standards-fact-sheet.png\",\"datePublished\":\"2025-02-10T16:29:31+00:00\",\"dateModified\":\"2025-02-20T11:18:26+00:00\",\"description\":\"Learn more about the changes to the Foundation Standards and what this means for your Baby Friendly journey\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.unicef.org.uk\\\/babyfriendly\\\/foundation-standards-factsheet\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.unicef.org.uk\\\/babyfriendly\\\/foundation-standards-factsheet\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.unicef.org.uk\\\/babyfriendly\\\/foundation-standards-factsheet\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.unicef.org.uk\\\/babyfriendly\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2025\\\/02\\\/Foundations-Standards-fact-sheet.png\",\"contentUrl\":\"https:\\\/\\\/www.unicef.org.uk\\\/babyfriendly\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2025\\\/02\\\/Foundations-Standards-fact-sheet.png\",\"width\":600,\"height\":600},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.unicef.org.uk\\\/babyfriendly\\\/foundation-standards-factsheet\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.unicef.org.uk\\\/babyfriendly\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Foundation Standards factsheet\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.unicef.org.uk\\\/babyfriendly\\\/#website\",\"url\":\"https:\\\/\\\/www.unicef.org.uk\\\/babyfriendly\\\/\",\"name\":\"Baby Friendly Initiative\",\"description\":\"UNICEF UK\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.unicef.org.uk\\\/babyfriendly\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.unicef.org.uk\\\/babyfriendly\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.unicef.org.uk\\\/babyfriendly\\\/#organization\",\"name\":\"Unicef UK\",\"url\":\"https:\\\/\\\/www.unicef.org.uk\\\/babyfriendly\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.unicef.org.uk\\\/babyfriendly\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.unicef.org.uk\\\/babyfriendly\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2016\\\/08\\\/square_logo-x2.png\",\"contentUrl\":\"https:\\\/\\\/www.unicef.org.uk\\\/babyfriendly\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2016\\\/08\\\/square_logo-x2.png\",\"width\":388,\"height\":342,\"caption\":\"Unicef UK\"},\"image\":{\"@id\":\"https:\\\/\\\/www.unicef.org.uk\\\/babyfriendly\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.unicef.org.uk\\\/babyfriendly\\\/#\\\/schema\\\/person\\\/3b0db3674a1f6dc03cf4a9811c72aee0\",\"name\":\"maloner\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a350b3e4895dfc3c95a1a4482557043a5ad0f5f6db88d085d5cdb54cd9a315d6?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a350b3e4895dfc3c95a1a4482557043a5ad0f5f6db88d085d5cdb54cd9a315d6?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a350b3e4895dfc3c95a1a4482557043a5ad0f5f6db88d085d5cdb54cd9a315d6?s=96&d=mm&r=g\",\"caption\":\"maloner\"},\"url\":\"https:\\\/\\\/www.unicef.org.uk\\\/babyfriendly\\\/author\\\/maloner\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Foundation Standards factsheet - Baby Friendly Initiative","description":"Learn more about the changes to the Foundation Standards and what this means for your Baby Friendly journey","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.unicef.org.uk\/babyfriendly\/foundation-standards-factsheet\/","og_locale":"en_GB","og_type":"article","og_title":"Foundation Standards factsheet - Baby Friendly Initiative","og_description":"Learn more about the changes to the Foundation Standards and what this means for your Baby Friendly journey","og_url":"https:\/\/www.unicef.org.uk\/babyfriendly\/foundation-standards-factsheet\/","og_site_name":"Baby Friendly Initiative","article_published_time":"2025-02-10T16:29:31+00:00","article_modified_time":"2025-02-20T11:18:26+00:00","og_image":[{"width":600,"height":600,"url":"https:\/\/www.unicef.org.uk\/babyfriendly\/wp-content\/uploads\/sites\/2\/2025\/02\/Foundations-Standards-fact-sheet.png","type":"image\/png"}],"author":"maloner","twitter_card":"summary_large_image","twitter_misc":{"Written by":"maloner","Estimated reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.unicef.org.uk\/babyfriendly\/foundation-standards-factsheet\/#article","isPartOf":{"@id":"https:\/\/www.unicef.org.uk\/babyfriendly\/foundation-standards-factsheet\/"},"author":{"name":"maloner","@id":"https:\/\/www.unicef.org.uk\/babyfriendly\/#\/schema\/person\/3b0db3674a1f6dc03cf4a9811c72aee0"},"headline":"Foundation Standards factsheet","datePublished":"2025-02-10T16:29:31+00:00","dateModified":"2025-02-20T11:18:26+00:00","mainEntityOfPage":{"@id":"https:\/\/www.unicef.org.uk\/babyfriendly\/foundation-standards-factsheet\/"},"wordCount":21,"publisher":{"@id":"https:\/\/www.unicef.org.uk\/babyfriendly\/#organization"},"image":{"@id":"https:\/\/www.unicef.org.uk\/babyfriendly\/foundation-standards-factsheet\/#primaryimage"},"thumbnailUrl":"https:\/\/www.unicef.org.uk\/babyfriendly\/wp-content\/uploads\/sites\/2\/2025\/02\/Foundations-Standards-fact-sheet.png","articleSection":["News and Blog","Resource"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/www.unicef.org.uk\/babyfriendly\/foundation-standards-factsheet\/","url":"https:\/\/www.unicef.org.uk\/babyfriendly\/foundation-standards-factsheet\/","name":"Foundation Standards factsheet - Baby Friendly Initiative","isPartOf":{"@id":"https:\/\/www.unicef.org.uk\/babyfriendly\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.unicef.org.uk\/babyfriendly\/foundation-standards-factsheet\/#primaryimage"},"image":{"@id":"https:\/\/www.unicef.org.uk\/babyfriendly\/foundation-standards-factsheet\/#primaryimage"},"thumbnailUrl":"https:\/\/www.unicef.org.uk\/babyfriendly\/wp-content\/uploads\/sites\/2\/2025\/02\/Foundations-Standards-fact-sheet.png","datePublished":"2025-02-10T16:29:31+00:00","dateModified":"2025-02-20T11:18:26+00:00","description":"Learn more about the changes to the Foundation Standards and what this means for your Baby Friendly journey","breadcrumb":{"@id":"https:\/\/www.unicef.org.uk\/babyfriendly\/foundation-standards-factsheet\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.unicef.org.uk\/babyfriendly\/foundation-standards-factsheet\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.unicef.org.uk\/babyfriendly\/foundation-standards-factsheet\/#primaryimage","url":"https:\/\/www.unicef.org.uk\/babyfriendly\/wp-content\/uploads\/sites\/2\/2025\/02\/Foundations-Standards-fact-sheet.png","contentUrl":"https:\/\/www.unicef.org.uk\/babyfriendly\/wp-content\/uploads\/sites\/2\/2025\/02\/Foundations-Standards-fact-sheet.png","width":600,"height":600},{"@type":"BreadcrumbList","@id":"https:\/\/www.unicef.org.uk\/babyfriendly\/foundation-standards-factsheet\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.unicef.org.uk\/babyfriendly\/"},{"@type":"ListItem","position":2,"name":"Foundation Standards factsheet"}]},{"@type":"WebSite","@id":"https:\/\/www.unicef.org.uk\/babyfriendly\/#website","url":"https:\/\/www.unicef.org.uk\/babyfriendly\/","name":"Baby Friendly Initiative","description":"UNICEF UK","publisher":{"@id":"https:\/\/www.unicef.org.uk\/babyfriendly\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.unicef.org.uk\/babyfriendly\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.unicef.org.uk\/babyfriendly\/#organization","name":"Unicef UK","url":"https:\/\/www.unicef.org.uk\/babyfriendly\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.unicef.org.uk\/babyfriendly\/#\/schema\/logo\/image\/","url":"https:\/\/www.unicef.org.uk\/babyfriendly\/wp-content\/uploads\/sites\/2\/2016\/08\/square_logo-x2.png","contentUrl":"https:\/\/www.unicef.org.uk\/babyfriendly\/wp-content\/uploads\/sites\/2\/2016\/08\/square_logo-x2.png","width":388,"height":342,"caption":"Unicef UK"},"image":{"@id":"https:\/\/www.unicef.org.uk\/babyfriendly\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.unicef.org.uk\/babyfriendly\/#\/schema\/person\/3b0db3674a1f6dc03cf4a9811c72aee0","name":"maloner","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/a350b3e4895dfc3c95a1a4482557043a5ad0f5f6db88d085d5cdb54cd9a315d6?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/a350b3e4895dfc3c95a1a4482557043a5ad0f5f6db88d085d5cdb54cd9a315d6?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a350b3e4895dfc3c95a1a4482557043a5ad0f5f6db88d085d5cdb54cd9a315d6?s=96&d=mm&r=g","caption":"maloner"},"url":"https:\/\/www.unicef.org.uk\/babyfriendly\/author\/maloner\/"}]}},"_links":{"self":[{"href":"https:\/\/www.unicef.org.uk\/babyfriendly\/wp-json\/wp\/v2\/posts\/19809","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.unicef.org.uk\/babyfriendly\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.unicef.org.uk\/babyfriendly\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.unicef.org.uk\/babyfriendly\/wp-json\/wp\/v2\/users\/392"}],"replies":[{"embeddable":true,"href":"https:\/\/www.unicef.org.uk\/babyfriendly\/wp-json\/wp\/v2\/comments?post=19809"}],"version-history":[{"count":0,"href":"https:\/\/www.unicef.org.uk\/babyfriendly\/wp-json\/wp\/v2\/posts\/19809\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.unicef.org.uk\/babyfriendly\/wp-json\/wp\/v2\/media\/19810"}],"wp:attachment":[{"href":"https:\/\/www.unicef.org.uk\/babyfriendly\/wp-json\/wp\/v2\/media?parent=19809"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.unicef.org.uk\/babyfriendly\/wp-json\/wp\/v2\/categories?post=19809"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.unicef.org.uk\/babyfriendly\/wp-json\/wp\/v2\/tags?post=19809"},{"taxonomy":"post_folder","embeddable":true,"href":"https:\/\/www.unicef.org.uk\/babyfriendly\/wp-json\/wp\/v2\/post_folder?post=19809"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}