{"id":23425,"date":"2025-12-15T13:03:28","date_gmt":"2025-12-15T13:03:28","guid":{"rendered":"https:\/\/www.unicef.org.uk\/babyfriendly\/?p=23425"},"modified":"2025-12-15T13:06:01","modified_gmt":"2025-12-15T13:06:01","slug":"statement-on-the-governments-december-2025-response-to-the-cma-infant-formula-market-study","status":"publish","type":"post","link":"https:\/\/www.unicef.org.uk\/babyfriendly\/statement-on-the-governments-december-2025-response-to-the-cma-infant-formula-market-study\/","title":{"rendered":"Statement on the Government\u2019s December 2025 response to the CMA infant formula market study"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":563,"featured_media":19086,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":"","footnotes":""},"categories":[3,20],"tags":[],"post_folder":[],"class_list":["post-23425","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-statement"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Statement on the Government\u2019s December 2025 response to the CMA infant formula market study - Baby Friendly Initiative<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.unicef.org.uk\/babyfriendly\/statement-on-the-governments-december-2025-response-to-the-cma-infant-formula-market-study\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Statement on the Government\u2019s December 2025 response to the CMA infant formula market study - Baby Friendly Initiative\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.unicef.org.uk\/babyfriendly\/statement-on-the-governments-december-2025-response-to-the-cma-infant-formula-market-study\/\" \/>\n<meta property=\"og:site_name\" content=\"Baby Friendly Initiative\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-15T13:03:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-15T13:06:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.unicef.org.uk\/babyfriendly\/wp-content\/uploads\/sites\/2\/2024\/05\/BFI-ALDHEY-09616-1-e1715180755360.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1950\" \/>\n\t<meta property=\"og:image:height\" content=\"978\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"elizaeaton\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"elizaeaton\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.unicef.org.uk\/babyfriendly\/statement-on-the-governments-december-2025-response-to-the-cma-infant-formula-market-study\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.unicef.org.uk\/babyfriendly\/statement-on-the-governments-december-2025-response-to-the-cma-infant-formula-market-study\/\"},\"author\":{\"name\":\"elizaeaton\",\"@id\":\"https:\/\/www.unicef.org.uk\/babyfriendly\/#\/schema\/person\/3ada5cfc175ca6dcc6af33827ac9ffec\"},\"headline\":\"Statement on the Government\u2019s December 2025 response to the CMA infant formula market study\",\"datePublished\":\"2025-12-15T13:03:28+00:00\",\"dateModified\":\"2025-12-15T13:06:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.unicef.org.uk\/babyfriendly\/statement-on-the-governments-december-2025-response-to-the-cma-infant-formula-market-study\/\"},\"wordCount\":14,\"publisher\":{\"@id\":\"https:\/\/www.unicef.org.uk\/babyfriendly\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.unicef.org.uk\/babyfriendly\/statement-on-the-governments-december-2025-response-to-the-cma-infant-formula-market-study\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.unicef.org.uk\/babyfriendly\/wp-content\/uploads\/sites\/2\/2024\/05\/BFI-ALDHEY-09616-1-e1715180755360.jpg\",\"articleSection\":[\"News and Blog\",\"Statement\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.unicef.org.uk\/babyfriendly\/statement-on-the-governments-december-2025-response-to-the-cma-infant-formula-market-study\/\",\"url\":\"https:\/\/www.unicef.org.uk\/babyfriendly\/statement-on-the-governments-december-2025-response-to-the-cma-infant-formula-market-study\/\",\"name\":\"Statement on the Government\u2019s December 2025 response to the CMA infant formula market study - Baby Friendly Initiative\",\"isPartOf\":{\"@id\":\"https:\/\/www.unicef.org.uk\/babyfriendly\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.unicef.org.uk\/babyfriendly\/statement-on-the-governments-december-2025-response-to-the-cma-infant-formula-market-study\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.unicef.org.uk\/babyfriendly\/statement-on-the-governments-december-2025-response-to-the-cma-infant-formula-market-study\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.unicef.org.uk\/babyfriendly\/wp-content\/uploads\/sites\/2\/2024\/05\/BFI-ALDHEY-09616-1-e1715180755360.jpg\",\"datePublished\":\"2025-12-15T13:03:28+00:00\",\"dateModified\":\"2025-12-15T13:06:01+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.unicef.org.uk\/babyfriendly\/statement-on-the-governments-december-2025-response-to-the-cma-infant-formula-market-study\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.unicef.org.uk\/babyfriendly\/statement-on-the-governments-december-2025-response-to-the-cma-infant-formula-market-study\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.unicef.org.uk\/babyfriendly\/statement-on-the-governments-december-2025-response-to-the-cma-infant-formula-market-study\/#primaryimage\",\"url\":\"https:\/\/www.unicef.org.uk\/babyfriendly\/wp-content\/uploads\/sites\/2\/2024\/05\/BFI-ALDHEY-09616-1-e1715180755360.jpg\",\"contentUrl\":\"https:\/\/www.unicef.org.uk\/babyfriendly\/wp-content\/uploads\/sites\/2\/2024\/05\/BFI-ALDHEY-09616-1-e1715180755360.jpg\",\"width\":1950,\"height\":978},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.unicef.org.uk\/babyfriendly\/statement-on-the-governments-december-2025-response-to-the-cma-infant-formula-market-study\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.unicef.org.uk\/babyfriendly\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Statement on the Government\u2019s December 2025 response to the CMA infant formula market study\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.unicef.org.uk\/babyfriendly\/#website\",\"url\":\"https:\/\/www.unicef.org.uk\/babyfriendly\/\",\"name\":\"Baby Friendly Initiative\",\"description\":\"UNICEF UK\",\"publisher\":{\"@id\":\"https:\/\/www.unicef.org.uk\/babyfriendly\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.unicef.org.uk\/babyfriendly\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.unicef.org.uk\/babyfriendly\/#organization\",\"name\":\"Unicef UK\",\"url\":\"https:\/\/www.unicef.org.uk\/babyfriendly\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.unicef.org.uk\/babyfriendly\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.unicef.org.uk\/babyfriendly\/wp-content\/uploads\/sites\/2\/2016\/08\/square_logo-x2.png\",\"contentUrl\":\"https:\/\/www.unicef.org.uk\/babyfriendly\/wp-content\/uploads\/sites\/2\/2016\/08\/square_logo-x2.png\",\"width\":388,\"height\":342,\"caption\":\"Unicef UK\"},\"image\":{\"@id\":\"https:\/\/www.unicef.org.uk\/babyfriendly\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.unicef.org.uk\/babyfriendly\/#\/schema\/person\/3ada5cfc175ca6dcc6af33827ac9ffec\",\"name\":\"elizaeaton\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.unicef.org.uk\/babyfriendly\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e9e6014736a97855b61a747c977fdf26b6bae8f4740481935a7dcadfec2b9241?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e9e6014736a97855b61a747c977fdf26b6bae8f4740481935a7dcadfec2b9241?s=96&d=mm&r=g\",\"caption\":\"elizaeaton\"},\"url\":\"https:\/\/www.unicef.org.uk\/babyfriendly\/author\/elizaeaton\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Statement on the Government\u2019s December 2025 response to the CMA infant formula market study - Baby Friendly Initiative","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.unicef.org.uk\/babyfriendly\/statement-on-the-governments-december-2025-response-to-the-cma-infant-formula-market-study\/","og_locale":"en_GB","og_type":"article","og_title":"Statement on the Government\u2019s December 2025 response to the CMA infant formula market study - Baby Friendly Initiative","og_url":"https:\/\/www.unicef.org.uk\/babyfriendly\/statement-on-the-governments-december-2025-response-to-the-cma-infant-formula-market-study\/","og_site_name":"Baby Friendly Initiative","article_published_time":"2025-12-15T13:03:28+00:00","article_modified_time":"2025-12-15T13:06:01+00:00","og_image":[{"width":1950,"height":978,"url":"https:\/\/www.unicef.org.uk\/babyfriendly\/wp-content\/uploads\/sites\/2\/2024\/05\/BFI-ALDHEY-09616-1-e1715180755360.jpg","type":"image\/jpeg"}],"author":"elizaeaton","twitter_card":"summary_large_image","twitter_misc":{"Written by":"elizaeaton","Estimated reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.unicef.org.uk\/babyfriendly\/statement-on-the-governments-december-2025-response-to-the-cma-infant-formula-market-study\/#article","isPartOf":{"@id":"https:\/\/www.unicef.org.uk\/babyfriendly\/statement-on-the-governments-december-2025-response-to-the-cma-infant-formula-market-study\/"},"author":{"name":"elizaeaton","@id":"https:\/\/www.unicef.org.uk\/babyfriendly\/#\/schema\/person\/3ada5cfc175ca6dcc6af33827ac9ffec"},"headline":"Statement on the Government\u2019s December 2025 response to the CMA infant formula market study","datePublished":"2025-12-15T13:03:28+00:00","dateModified":"2025-12-15T13:06:01+00:00","mainEntityOfPage":{"@id":"https:\/\/www.unicef.org.uk\/babyfriendly\/statement-on-the-governments-december-2025-response-to-the-cma-infant-formula-market-study\/"},"wordCount":14,"publisher":{"@id":"https:\/\/www.unicef.org.uk\/babyfriendly\/#organization"},"image":{"@id":"https:\/\/www.unicef.org.uk\/babyfriendly\/statement-on-the-governments-december-2025-response-to-the-cma-infant-formula-market-study\/#primaryimage"},"thumbnailUrl":"https:\/\/www.unicef.org.uk\/babyfriendly\/wp-content\/uploads\/sites\/2\/2024\/05\/BFI-ALDHEY-09616-1-e1715180755360.jpg","articleSection":["News and Blog","Statement"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/www.unicef.org.uk\/babyfriendly\/statement-on-the-governments-december-2025-response-to-the-cma-infant-formula-market-study\/","url":"https:\/\/www.unicef.org.uk\/babyfriendly\/statement-on-the-governments-december-2025-response-to-the-cma-infant-formula-market-study\/","name":"Statement on the Government\u2019s December 2025 response to the CMA infant formula market study - Baby Friendly Initiative","isPartOf":{"@id":"https:\/\/www.unicef.org.uk\/babyfriendly\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.unicef.org.uk\/babyfriendly\/statement-on-the-governments-december-2025-response-to-the-cma-infant-formula-market-study\/#primaryimage"},"image":{"@id":"https:\/\/www.unicef.org.uk\/babyfriendly\/statement-on-the-governments-december-2025-response-to-the-cma-infant-formula-market-study\/#primaryimage"},"thumbnailUrl":"https:\/\/www.unicef.org.uk\/babyfriendly\/wp-content\/uploads\/sites\/2\/2024\/05\/BFI-ALDHEY-09616-1-e1715180755360.jpg","datePublished":"2025-12-15T13:03:28+00:00","dateModified":"2025-12-15T13:06:01+00:00","breadcrumb":{"@id":"https:\/\/www.unicef.org.uk\/babyfriendly\/statement-on-the-governments-december-2025-response-to-the-cma-infant-formula-market-study\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.unicef.org.uk\/babyfriendly\/statement-on-the-governments-december-2025-response-to-the-cma-infant-formula-market-study\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.unicef.org.uk\/babyfriendly\/statement-on-the-governments-december-2025-response-to-the-cma-infant-formula-market-study\/#primaryimage","url":"https:\/\/www.unicef.org.uk\/babyfriendly\/wp-content\/uploads\/sites\/2\/2024\/05\/BFI-ALDHEY-09616-1-e1715180755360.jpg","contentUrl":"https:\/\/www.unicef.org.uk\/babyfriendly\/wp-content\/uploads\/sites\/2\/2024\/05\/BFI-ALDHEY-09616-1-e1715180755360.jpg","width":1950,"height":978},{"@type":"BreadcrumbList","@id":"https:\/\/www.unicef.org.uk\/babyfriendly\/statement-on-the-governments-december-2025-response-to-the-cma-infant-formula-market-study\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.unicef.org.uk\/babyfriendly\/"},{"@type":"ListItem","position":2,"name":"Statement on the Government\u2019s December 2025 response to the CMA infant formula market study"}]},{"@type":"WebSite","@id":"https:\/\/www.unicef.org.uk\/babyfriendly\/#website","url":"https:\/\/www.unicef.org.uk\/babyfriendly\/","name":"Baby Friendly Initiative","description":"UNICEF UK","publisher":{"@id":"https:\/\/www.unicef.org.uk\/babyfriendly\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.unicef.org.uk\/babyfriendly\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.unicef.org.uk\/babyfriendly\/#organization","name":"Unicef UK","url":"https:\/\/www.unicef.org.uk\/babyfriendly\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.unicef.org.uk\/babyfriendly\/#\/schema\/logo\/image\/","url":"https:\/\/www.unicef.org.uk\/babyfriendly\/wp-content\/uploads\/sites\/2\/2016\/08\/square_logo-x2.png","contentUrl":"https:\/\/www.unicef.org.uk\/babyfriendly\/wp-content\/uploads\/sites\/2\/2016\/08\/square_logo-x2.png","width":388,"height":342,"caption":"Unicef UK"},"image":{"@id":"https:\/\/www.unicef.org.uk\/babyfriendly\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.unicef.org.uk\/babyfriendly\/#\/schema\/person\/3ada5cfc175ca6dcc6af33827ac9ffec","name":"elizaeaton","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.unicef.org.uk\/babyfriendly\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/e9e6014736a97855b61a747c977fdf26b6bae8f4740481935a7dcadfec2b9241?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e9e6014736a97855b61a747c977fdf26b6bae8f4740481935a7dcadfec2b9241?s=96&d=mm&r=g","caption":"elizaeaton"},"url":"https:\/\/www.unicef.org.uk\/babyfriendly\/author\/elizaeaton\/"}]}},"_links":{"self":[{"href":"https:\/\/www.unicef.org.uk\/babyfriendly\/wp-json\/wp\/v2\/posts\/23425","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.unicef.org.uk\/babyfriendly\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.unicef.org.uk\/babyfriendly\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.unicef.org.uk\/babyfriendly\/wp-json\/wp\/v2\/users\/563"}],"replies":[{"embeddable":true,"href":"https:\/\/www.unicef.org.uk\/babyfriendly\/wp-json\/wp\/v2\/comments?post=23425"}],"version-history":[{"count":0,"href":"https:\/\/www.unicef.org.uk\/babyfriendly\/wp-json\/wp\/v2\/posts\/23425\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.unicef.org.uk\/babyfriendly\/wp-json\/wp\/v2\/media\/19086"}],"wp:attachment":[{"href":"https:\/\/www.unicef.org.uk\/babyfriendly\/wp-json\/wp\/v2\/media?parent=23425"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.unicef.org.uk\/babyfriendly\/wp-json\/wp\/v2\/categories?post=23425"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.unicef.org.uk\/babyfriendly\/wp-json\/wp\/v2\/tags?post=23425"},{"taxonomy":"post_folder","embeddable":true,"href":"https:\/\/www.unicef.org.uk\/babyfriendly\/wp-json\/wp\/v2\/post_folder?post=23425"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}