Unicef and the Nitto ATP Finals have joined together to help build a world where every child can realise their dreams.
The ATP Finals features the top eight singles players and doubles teams in the world and is held annually each November at the O2 arena in London. With the help of the ATP Finals, Unicef can provide life-saving food, clean water and give children a safe space to learn and play.
To launch the partnership in 2016, the ATP Finals donated the proceeds from the sale of all children’s tickets to Unicef. Throughout the tournament, short films about Unicef’s work narrated by the top eight singles players including Andy Murray and Novak Djokovic were broadcast in stadium providing spectators with the opportunity to hear more about Unicef’s work and to make a donation.
In the second year of the partnership in 2017, the ATP Finals committed to donating one hundred pounds to Unicef for every ace hit during the tournament. The ATP Final’s title sponsor, Nitto donated their mascot programme to Unicef. Students selected from Unicef’s Rights Respecting Schools and a nationwide lottery engaging the general public gave children the opportunity to walk on court with some of the greatest players in the world including Roger Federer and Grigor Dimitrov.
In 2018, the ATP Finals released 7000 tickets with all proceeds going to Unicef and continued to donate one hundred pounds to Unicef for every ace hit during the tournament. The ATP Finals invited 250 children from Unicef’s Right’s Respecting Schools to the O2 to watch an afternoon of tennis and Nitto again kindly donated their mascot programme to give children a once in a lifetime opportunity to join their tennis idols on court.
Funds raised through the partnership go to unrestricted core resources also called Regular Resources which are critical to Unicef’s ability to reach the most vulnerable and excluded children. The partnership supports our work for children in eight key areas: child health; water and sanitation; nutrition; emergencies; education; HIV; social inclusion and child protection.