UNICEF Goodwill Ambassador Millie Bobby Brown calls for ‘children not to give up on adults’ in World Children’s Day video

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16 November 2021 – UNICEF Goodwill Ambassador, Millie Bobby Brown, is featured in a new video to raise children’s voices ahead of World Children’s Day on 20th November.

In a reverse to the norm, Brown – who was appointed UNICEF’s youngest Goodwill Ambassador on World Children’s Day in 2018 – points out how children are often given instruction from adults, and now calls for adults to listen to children.

“We’ve listened to adults, but now it’s time for them to listen to us,” Millie Bobby Brown comments in the video. “It’s time to remind them that big changes can start small and that only together can we change the world.”

“Millions of children around the world are standing up for their rights on issues including climate, equality and kindness,” said Brown. “This video is a way to help lift their voices, draw more attention to these important issues, and make sure adults are taking on board what they’re saying.”

World Children’s Day – UNICEF’s global day of action for children, by children, celebrated every year on 20th November – aims to raise awareness for the millions of children that are denied their right to adequate health care, nutrition, education and protection, and to elevate young people’s voices as critical to any discussions about their future.

To celebrate the annual commemoration, stars and leaders from the worlds of entertainment, government, sport and business rally for children in support of their rights; children ‘take over’ high-profile roles to highlight issues that are important to them, and landmarks around the world turn blue.



UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. Across more than 190 countries and territories, we work for every child, everywhere, to build a better world for everyone.

The UK Committee for UNICEF (UNICEF UK) raises funds for UNICEF’s emergency and development work for children. We also promote and protect children’s rights in the UK and internationally. We are a UK charity, entirely funded by supporters.

United Kingdom Committee for UNICEF (UNICEF UK), Registered Charity No. 1072612 (England & Wales), SC043677 (Scotland).

For more information visit unicef.org.uk. Follow UNICEF UK on Twitter, LinkedIn, Facebook and YouTube.

For more information please contact:
Charlotte Tromans, UNICEF UK, Tel: 07974340038, charlottet@unicef.org.uk