Alex Ferguson CBE
Alex Ferguson CBE

Sir Alex Ferguson CBE

UNICEF UK Ambassador

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Sir Alex Ferguson was the most successful Manchester United manager of all time. He was appointed UNICEF UK Ambassador in August 2002.

Since our United for UNICEF partnership with Manchester United was launched in 1999, Sir Alex has played an active role in many fundraising and advocacy events.

He has seen UNICEF UK’s child protection work in Thailand as well as our work with children affected by HIV and AIDS in South Africa and China. In 2005 he went to Geneva to launch UNICEF’s Unite for Children, Unite against AIDS campaign.

In 2014, Sir Alex supported our partnership with the Glasgow Commonwealth Games, witnessing our UK work through our Baby Friendly Initiative in Glasgow’s Southern General hospital.

Sir Alex at Glasgow's Southern General hospital in 2014 learning about our Baby Friendly Initiative to give babies the best start in life


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In November 2015, Sir Alex returned to Old Trafford with David Beckham for the star studded Match for Children, managing Great Britain and Ireland XI to a 3-1 victory over Luis Figo and Carlo Ancelotti’s Rest of the World team. (Now known as the Soccer Aid World XI)

The Match for Children was the final match of an incredible journey that saw Beckham play seven matches across seven continents in support of 7: The David Beckham UNICEF Fund which is raising vital funds for UNICEF’s work globally.

Sir Alex continues to support UNICEF’s work publicly and privately as a dedicated ambassador.

Sir Alex Ferguson on David Beckham's 7 Fund for UNICEF