The UNICEF UK Baby Friendly Initiative University Standards programme is an accreditation programme aimed at university departments responsible for midwifery and health visitor/public health nurse education. It was developed to ensure that newly qualified midwives and health visitors are equipped with the basic knowledge and skills they need to support breastfeeding effectively.
Baby Friendly Initiative accreditation is awarded to an individual course, not to the university itself. Universities are welcome to apply for accreditation for each of the courses they provide for the training of midwives or health visitors/public health nurses.
Please note that our university standards were recently reviewed. Revised learning outcomes and guidance on implementing the revised standards are available to download, along with transition guidance on moving from the old to the new standards. A new audit tool for universities has been published to support university programmes working towards the standards.
For any questions, please contact the Baby Friendly office