Small service achieves big

NHS Orkney’s journey to GOLD

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LATEST NEWS AND RESOURCES

Unaffordable infant formula price rises: Safeguarding infant health and safety

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Supporting families with infants in food insecurity

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Teri Gavin-Jones discusses cultural curiosity in maternity

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Dr Aimee Grant on the differences Autistic people may experience when breastfeeding

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Unaffordable infant formula price rises

Recommendations for the UK Government

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LEARN MORE ABOUT THE CODE

WHO Policy Brief on ending unethical marketing practices

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The International Code of Marketing of Breastmilk Substitutes

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Working within the Code: Health professionals' guide

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The impact of infant formula marketing

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About Baby Friendly

About the Baby Friendly Initiative

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Resources

Support for health professionals during Covid-19

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UNICEF UK’s Baby Friendly Initiative has made a real difference in giving our staff the skills and confidence to change the conversation about breastfeeding and early relationship building with parents… Together we can ensure that every single mother and baby receives the very best possible care, at a point in their lives where the information and support we provide will have a profound effect on their future health and development.
Ellie Elkins, Infant Feeding Lead for West Sussex, Sussex Community NHS Foundation Trust