About Baby Friendly
Call to Action campaign
We're calling on UK governments to take action to protect, promote and support breastfeeding and protect all babies from commercial interestsAdd your voice
Unicef UK’s Baby Friendly Initiative has made a real difference in giving our staff the skills and confidence to change the conversation about breastfeeding and early relationship building with parents… Together we can ensure that every single mother and baby receives the very best possible care, at a point in their lives where the information and support we provide will have a profound effect on their future health and development.
Ellie Elkins, Infant Feeding Lead for West Sussex, Sussex Community NHS Foundation Trust