Mother Jen, with long brown hair and a black nursing top, and midwife Heidi, a smiling blond woman in purple scrubs, check baby Emilia's latch as Jen sits to feed Emilia at Alder Hey hospital in Liverpool.

2026 Virtual Conference

18-19 November 2026

Home > Training > Baby Friendly Initiative Conferences > 2026 Virtual Conference

Booking is now open for this year’s Annual Conference taking place virtually on 18-19 November 2026

We look forward to welcoming delegates to this year’s two-day event which will take place online with live and on-demand access. Confirmed speakers are listed below and the full programme will be announced in due course. 

Prices 

Tickets include two days of conference talks and Q&As, as well as on-demand access recordings after the event. 

  • Discounted Price: £95 per person. For individual places booked before 5pm on 31 July 2026, or for groups of 5 or more at any time until booking closes. 
  • Standard Price: £125 per person, from 1 August 2026 onwards until booking closes. 

Confirmed Speakers

We are delighted to announce the following confirmed speakers for this year’s Virtual Annual Conference:

  • Amy Brown, Swansea University – Why tackling high infant formula prices in the UK matters for infant health, parent wellbeing, and protecting breastfeeding
  • Chantal Bayard, University of Quebec – Digital Marketing Strategies: An analysis of Paid Partnerships between UK content creators and formula feeding brands
  • Gill Thomson and Victoria Moran, University of Lancashire – Sharing the Findings – the ATTUNE Study: Assessing the evidence and impact of the UNICEF UK Baby Friendly Initiative
  • Laurel Wilson, Speaker & Educator – Maternal Wellbeing, the Infant Microbiome, and Emotional Regulation
  • Vivien Swanson, University of Stirling – Neglecting the ‘smellscape’?  Implications for mother-infant communication, breastfeeding guidelines and practice

Many more speakers are still to be announced – check back for more information as it is confirmed.

Booking and Payment 

To book 1-4 places, please book and pay online via Eventbrite here: Baby Friendly Initiative Virtual Conference 2026 

To book groups of 5 or more, please download the Group Booking Spreadsheet and submit to [email protected] together with a Purchase Order. Please note we are unable to confirm places or issue an invoice without a copy of a Purchase Order. 

Booking closes at 5pm on 11th November.

Diagram from paper published by the WOLF project discussing ways to optimise olfactory communication during perinatal care.

The Nose Knows: Vivien Swanson on scent, breastfeeding, and the mother-baby bond

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Baby Friendly Initiative Conferences

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