2026 Virtual Conference
18-19 November 2026
Booking is now open for this year’s Annual Conference taking place virtually on 18-19 November 2026
We look forward to welcoming delegates to this year’s two-day event which will take place online with live and on-demand access. Confirmed speakers are listed below and the full programme will be announced in due course.
Confirmed Speakers
We are delighted to announce the following confirmed speakers for this year’s Virtual Annual Conference:
- Amy Brown, Swansea University – Why tackling high infant formula prices in the UK matters for infant health, parent wellbeing, and protecting breastfeeding
- Chantal Bayard, University of Quebec – Digital Marketing Strategies: An analysis of Paid Partnerships between UK content creators and formula feeding brands
- Gill Thomson and Victoria Moran, University of Lancashire – Sharing the Findings – the ATTUNE Study: Assessing the evidence and impact of the UNICEF UK Baby Friendly Initiative
- Professor Helen L Ball, Professor of Anthropology & Director, Durham Infancy & Sleep Centre – Bed-Sharing and Babywearing: talking to parents about safe and responsive infant care
- Leah Hazard, Midwife and Author – Empowering staff in changing times: integrating national reports into clinical practice
- Lee Urquart, Improvement Advisor, The Scottish Government and Janet Dalzell, Professional Lead for Scotland, UNICEF UK Baby Friendly Initiative – Scotland’s success in increasing breastfeeding rates
- Laurel Wilson, Speaker & Educator – Maternal Wellbeing, the Infant Microbiome, and Emotional Regulation
- Natasha Powell and Jo Nicholas, Office for Health Improvement and Disparities, Department of Health and Social Care – An overview of the Infant Feeding Survey in England, 2024
- Scott Mair, Director, Fatherhood solutions (iPiP) – The Role Dads Play in Breastfeeding: Building Confidence, Strengthening Relationships and Improving Outcomes
- Shereen Fisher, Programme Director, UNICEF UK Baby Friendly Initiative – Baby Friendly review of the year and accreditation celebration
- Smita Hanciles, Deputy Programme Director, UNICEF UK Baby Friendly Initiative – Baby Friendly education and Qualification Programme awards
- Vivien Swanson, University of Stirling – Neglecting the ‘smellscape’? Implications for mother-infant communication, breastfeeding guidelines and practice
More speakers are still to be announced – check back for more information as it is confirmed.
Prices
Tickets include two days of conference talks and Q&As, as well as on-demand access recordings after the event.
- Discounted Price: £95 per person for groups of 5 or more.
- Standard Price: £125 per person, from 1 August 2026 onwards until booking closes.
Please note: the discounted price early booking deadline passed on 31 July 2026.
Booking and Payment
To pay by card, please book and pay online via Eventbrite here: Baby Friendly Initiative Virtual Conference 2026
To book by invoice, please download either the Individual Booking Form or Group Booking Spreadsheet and submit to [email protected] together with a Purchase Order. Please note we are unable to confirm places or issue an invoice without a copy of a Purchase Order.
See above for pricing information. Booking closes at 5pm on 11th November.
FAQs
Booking closes at 5pm on 11th November 2026.
With your booking you will be able to watch the live conference on 18th and 19th November, and be able to watch again on-demand after the event. Please allow for a short delay switching from the live broadcast to on-demand access. The on-demand content will be accessible until 5pm on Friday 18th December.
Substitutions can be made up to 5pm on 11th November 2026 when booking closes – please email [email protected] with the name and booking reference of the current delegate and the new delegate’s details.
This provides us with info to switch the booking to the new name ahead of when the access details are issued.
Cancellation requests must be sent in writing by 28th October 2026. An administration fee of £5 will be charged. Regretfully no refunds can be given after this date.
